Task:

You are given a data set which is a superstore sales data in Canada from 2009 to 2012.  Please answer the following questions in a Comprehensive andElaborate way.  Your final report shouldbe3 to 5pages in length(double-spaced, 12Times New Roman font, standard 1-inch margins, pages numbered) excluding figures, tables, and references.The incorrect formatting paper will not be accepted.  Accordingly, you mayearn up to 5% extra credit on top of your final grade.

You have to submit your individual work(Microsoft Word file)viathe Blackboard’s Turnitin and late submission is not accepted.  The report with higher than 30% similarity score,detected by the Turnitin,will not be accepted.  You may work with your classmates, but each person shall submit your own individual report.Each question is worth for 1% of your final scoreof this course. 

1.Describe the sales and profits by region. Support your answer with necessary figures, tables, and explanations.

2.How many customers does this company have?Describe those customers based on their Segment (types) as well as region.  Support your answer with necessary figures, tables, and explanations.

3.Who are the “high value repeat customers” and “low value repeat customers?”  Why? Support your answer withnecessary figures, tables, and explanations.

4.Based on your current knowledgeof this course, what strategies can you use to retain those “high value repeat customers”and how to do so?  Support your answer with necessary figures, tables, and explanations.

5.Given a certain customer will have business with the Superstore for 40 years, what is the Customer Lifetime Value for thatcustomer(you may google it to find the exactly meaning of this term)?  How do you estimate it?  You may illustrate the estimation procedure by using three typical customers.  Support your answer with necessary figures, tables, and explanations.   

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