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“Imagine you were given £100,000 by PepsiCo to tap into the next big food and beverage trend, what would you focus on, how you would you harness that trend and take your idea to market? That might be a new product or flavour – but it could also be something broader, like eco-friendly sourcing, the slow food movement or sustainable packaging. Your plan may focus on specific products, new flavours, but could also be offering plastic-free packaging, innovative farming solutions, virtual reality…”

For your research, please include:

– An explanation of your idea

– A rationale for choosing this trend

– Analysis of data that backs it up

– A go-to-market strategy focusing on showing how your research leads you to your proposed idea, target audience, pricing strategy and marketing plan etc.

– An explanations on the financial model and how you’d invest the £100,000

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