Q. Based on your readings in the Strategic Market Management book, by David A. Aaker and Christine Moorman, eleventh edition. I want you to reflect on the process discussed.
- What areas do you feel will be challenging to accomplish?
- How would you plan to collect data in order to conduct research on what is needed?
- What data and metrics would you take into account in order to evaluate an existing brand?
Please feel free to read the following sources for additional information on data-driven marketing:
– https://marketinginsidergroup.com/content-marketing/marketing-needs-data-driven/
– https://www.wordstream.com/blog/ws/2016/08/25/data-driven-marketing
– https://channels.theinnovationenterprise.com/articles/8722-build-your-marketing-data-strategy-in-6-steps
PLEASE READ THE PDF’s OF CHAPTER 1 ATTACHED BELOW AND A POWERPOINT
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Chapter1-MGMT
