Step 1: Choose one of the case studies from the following table on which to base this assignment – I have chosen The Harley Davidson case study https://hstalks.com/t/3709/harley-davidson-creating-experience-from-strategy/
Step 2: Analyse your chosen case study, covering the following points:
Briefly describe what the case is about. Present the problem or problems and main issues/discussion points the case raises.
What industry does the firm operate in? Develop three industry definitions from very broad to very narrow.
Identify and justify three macro forces/trends currently impacting on the industry discussed in the case study you chose (e.g. automobile or airline).
Incorporating theoretical insights, make three recommendations pertaining to the firm’s marketing operations. Remember to justify them.
Sample Solution
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