Zillow Case Study. So the exact instructions from our Professor are as follows: “The major group project will require your group to pick a real-life example of a Real Estate firm and then apply the key concepts and learnings from our discussions to this firm. More specifically, please pick a firm that is either a) trying to create an Internet platform in some segment of Real Estate, or b) a real estate company that you believe is under threat from such new platform players. Your task will then be to thoroughly analyze how this firm is generating profits (what are the foundations of its competitive advantage) and how the Internet, network externalities and platforms are affecting the firm’s strategy. Obviously, if you choose a), then you will have to analyze how the firm’s business model revolves around the platform logic; if you choose b), the question becomes more how the firm’s current business model is affected by these new developments. In either case, after you analyze the current situation, please derive 2 well-argued recommendations for how the firm can improve its competitive position.” In our Case we chose the real estate firm “Zillow”, so our Case study applies to the instructions from a). So I would like you to write an Essay about the business model (how Zillow is generating profit) of Zillow and how the Construct of a Platform, Network externalities and the Internet are affecting their business model. The competitive advantage of Zillow should also be particularly emphasized. And how the platform of Zillow revolves around the platform logic. At the end we’re supposed to derive 2 well-argued recommendations on how the firm can improve their competitive advantage. This last part is probably the most important, so I need something really good here, and it shouldn’t be too short. I do not have any sources given by the professor, so this task needs some good research and good sources. The only thing I found is one of the documents the professor uploaded regarding another task, I will attach that, maybe it can help, but it shouldn’t be the main source of the essay. Regarding the layout: The final deliverable will be a 6 page (12pt times roman, 1.5 line spacing, 2.5cm margins all around, you may add an appropriate appendix where necessary) paper that covers the analysis and recommendations. So I chose 4 pages single spaced, it should be 6 pages if it’s 1.5 spaced as required. If you got any questions, just ask!
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