Sponsorship proposal. Sponsorship opportunity 1 (2 pages, 15 points) · Introduce this sports property 1 · The history of this sports property 1 · Demographic information of main customers (use data or graph) · Benefits associated with this sponsorship · Explain why this opportunity is a good fit for AT&T and its products and services · Develop an activation plan for this sponsorship 1 · Develop at least 3 different activation ideas to promote this official relationship · You will have to explain how the plan ties into other AT&T priorities (including social responsibility, other sponsorships, content distribution, retail, and etc.) · Explain the measurements you will use to access the success of your sponsorship plan. Sponsorship opportunity 2 (2 pages, 15 points) · Introduce this sports property 2 · The history of this sport property · Demographic information of main customers (use data or graph) · Benefits associated with this sponsorship · Explain why this opportunity is a good fit for the AT&T · Develop an activation plan for sponsorship 2 · Develop at least 3 different activation ideas to promote this official relationship · You will have to explain how the plan ties into other AT&T priorities (including social responsibility, other sponsorships, content distribution, retail, and etc.) · Explain the measurements you will use to access the success of your sponsorship plan.
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