Assessment Brief
This module is assessed through one graded element.You must achieve atleast 50%to pass this module.
By completing this assessment, you will the following learning outcomes(LOs):
- LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change
- LO2: Critically assess the likely impact of digital change on markets, organisations and employees.
- LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment subject to digital change.
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Assessment Scenario
A digital transformation strategy outlines how a company will utilise digital technology to continually develop novel products, services, processes, and channels of engagement (Pratt, 2023). It focuses on reshaping the organisation’s long-term competitiveness and the sustainability of the business.
For this assignment, you will be acting as the new“Digital Transformation Consultant”
responsible for coordinating and providing technology expertise to your organisation.
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For ONE of the organisations below, the chief information officer (CIO) has tasked you to produce a “Digital Transformation Report and a Poster” designed to evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge and respond to a rapidly changing digital landscape.
This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.
Please select ONLY 1 organisation for your report and poster:
| Industry | Organisation |
| Banking & Financial Services | HDFC Bank |
| Media & Entertainment | Cinepax Pakistan |
| Telecommunication | BT Group plc(formerly British Telecom) |
| Automotive | Toyota Motor Corporation |
| Food retailing | Shoprite Holdings Ltd |
Task1: Digital Transformation Strategical Framework (LO1)
Critically review and propose an appropriate digital transformation strategical framework that your organisation should employed in order to respond to current digital change.
„˙9.•Important:Your analysis for Task 1 should be critical- you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.
Task2:Showcase Future Digital Trends(LO2)
Design a poster which evaluate and illustrates two(2)disruptive technologies and techniques that will likely impact your organisation industry, employment and the labour market in the next 5 years.
•.˙9„Important:To support your arguments, please use academic literature and real-life examples.– Some key disruptive technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Block chain Augmented and Virtual Reality.
Task3:Digital Leadership Recommendations (LO3)
Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop to effectively manage and support digital transformation throughout the organisation.
•.˙9„Important:You have been introduced to concepts such as hyperaware agile leaders,ethical-tech leaders, people-oriented leadership, agile leadership and the 6 Goleman leadership styles.Therefore,these might provide part of your potential proposal.However, any other relevant response is still valid.
Academic Skills,Structure and References
- A clear introduction and conclusion.
- Work demonstrates intellectual originality,integrity,coherence,creativity and imagination
- Professional academic standards are followed consistently.
- Structure is inline with the given instructions.
- Report must be written in the 3rd person.
- Give a professional appearance with consistent formatting.
- Spelling and grammar are correct.
- Each page has page number in the Footer.
- Any tables or figures are correctly labelled.
- Tables and figures do not cross boundaries,unless necessary
- Properly cite your sources in the text and in the list of references
- Use Harvard style for referencing and in-text citations (see referencing guide video here:https://bpp.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=71c80bcc-f492-442f-9f7a-ae9e00ae6e61)
Proposed Structure and Word Limit Guidance
Your report structure should include the following sections:
- Cover page ( BPP University Administration Cover Sheet)
- Table of Contents
- List of Abbreviations(if appropriate)
- Introduction
- Task 1
- Task 2 (Poster)
- Task 3
- Conclusion
- References
- Appendix(if required)
Word count:
Business Report(1,500-word)
Poster(no specific word count but should fit an A4 size paper)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content,list of abbreviations, references and appendix are not part of the 1,500-word count.