AD654: Marketing Analytics –Project
Boston University
The Disney Corporation is considering some tough strategic decisions at this time, and they heard that you knew
about analytics, and about theme parks. They have come to you for help.
Note: Some of the data used in this project is real, while other data is simulated for the project.
Your team will submit a written report via Blackboard. This report should come in the form of one ZIP file. This
ZIP file will include:
● A written document that includes a link to your Tableau dashboard and your write-up/description
of the dashboard.
● A PDF with an accompanying .ipynb that includes all of your results for the following parts:
○ Summary Stats
○ Segmentation and Targeting
During the last week of the course, your will deliver a 15-minute presentation in Zoom to your Professor.