This is AI Technologies in Digital Marketing paper based on Technology Organization Environment (TOE) Framework. The paper also entails Diffusion of Innovation (DOI) theory by (Rogers, 2003).
AI Technologies in Digital Marketing- Technology Organization Environment (TOE) Framework
Refer down to the proposed framework and try to propose better gap based on new findings and previous research.
Research Objectives (old)
This research seeks to explore the impacts of AI on government practices in the digital marketing field. To achieve this objective, the study will use survey research to collect and evaluate a selected data sample. Additionally, the data will help gather valuable insights that are reliable and generalizable. The specific objectives of the study include:
Firstly RO1: To identify the leading AI technologies used by government entities in the digital marketing field.
Secondly RO2: To identify the impact of AI on government practices in the field of digital marketing.
Thirdly RO3: To assesses the challenges that government entities face while implementing in this field.
Fourthly RO4: To identify how effective AI adaptation can enhance government entities’ practices in the field of digital marketing.
AI Technologies in Digital Marketing- Technology Organization Environment (TOE) Framework
Research Questions (old)
The primary aim of this research paper is to provide an overview of the impact of AI on government practices in the field of digital marketing. The research thus seeks to answer the following two questions:
- RQ1: What is the impact of AI on government practices in the field of digital marketing?
- RQ2: What are the challenges that hinder government entities from adopting AI technologies in the field of digital marketing?
Related Theory:
The study will use combined elements from the ‘Technology–Organization–Environment (TOE) framework’ by (Tornatzky and Fleischer 1990) and ‘Diffusion of Innovation (DOI) theory by (Rogers, 2003) to guide the research study.
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