An introduction to IMC Campaign Development. Communication and Marketing in Sports

 

Describes several key concepts from our text Belch and Belch. The paper must be directed towards a specific niche market sports. The number of pages for each paper will most likely fluctuate between 18 pages.Cite a minimum of 20 different sources in their paper.   Although direct quotes are not allowed from  text,  paper should use quote experts in the field when it comes to clarifying or promoting specific perspectives in their paper. All paraphrasing and summaries must be cited.

Here is a general break down of topics you should consider to discuss in paper.

Please use the following structure for your paper.

Please use the following structure for your paper.

Elaborated Suggested Table of Contents for paper- In order to help you further, I have provided an elaborate breakdown of the table of contents. The paper should keep their table of contents in their e-book streamlined and simple.

First Page- title page

Second page- Suggested Table of Contents structure and topic

Elaborate Suggested Table of Contents structure and topics

The Evolution of IMC and its current status in the marketplace (1 page)

Definition

History

Current status in the marketplace

Promotional Mix Review(2 pages)

Advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, personal selling

Available Touchpoints and Contact Tools (3 pages)

Paid- key terms and uses (pros/cons)

Television, radio, magazines, newspapers, outdoor, direct mail, in-store media, online banner ads, videos, paid search, social media ads

Owned- key terms and uses (pros/cons)

Website, microsites, mobile apps, social media (e.g. facebook, twitter, instagram, snapchat, etc.), blogs, brochures, in-store displays

Earned- key terms and uses (pros/cons)

Word-of-mouth, social media mentions, comments, shared videos, pictures, posts, reposts, online reviews, online communities, media coverage

Situation Analysis in rsports(2 page)

Internal marketing audit (for a sports company)

External analysis in sports (i.e. market competition and environmental factors)

Communication Objectives and Budget for a sports  IMC campaign (1 page)

Direction, time frame, and mechanism for measuring performance

Communication Strategy and Program for a sports IMC campaign(4 page)

Major selling idea, selecting target market, consumer decision making process, creativity and message development within the sports market

Program Implementation for a sports IMC campaign (3 page)

Media planning, selection, and execution- media mix, target market coverage, geographic coverage, scheduling, reach versus frequency, creative aspects of mood, flexibility and budget considerations

Monitoring and Evaluations (2-3 page)

Feedback

Source factors, message variables, media strategies, budgeting

Feedback Tools

Laboratory methods

Field methods

Posttests

Advertising and Promotional regulation and ethics (2 pages)

Regulation

Ethics

References (2-3 pages)

20+ references

 

SEE ATTACHED DETAIL STRUCTURE OR PAPER 

APA 7TH ED ONLY 

 

 

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