Assessment 2 – Rubric
| Criteria Full Marks High Distinction (80-100%) Distinction (70-79%) Credit (60-69%) Pass (50-59%) Not Satisfactory (0-49%) | ||||||
| Purpose of the study | 2.5 points | 2.2 points Purpose is stated clearly and encourages respondents to participate. |
1.8 points Purpose is stated clearly and pitched at the appropriate level. |
1.6 points Purpose is stated somewhat clearly. |
1.3 points Purpose is stated vaguely. |
0.6 points Purpose is not stated. |
| Appropriate links between research question and design of the questionnaire |
2.5 points | 2.25 points Demonstrates excellent relationship between questionnaire and research question. Have used a reliable, replicable and valid scale. |
1.8 points Demonstrates relationship between questionnaire and research questions. Replicable scale used but validity may be questionable. |
1.6 points Limited demonstration of relationship between questionnaire and research questions. Replicable scale used but validity related issues not considered. |
1.3 points Underdeveloped relationship between questionnaire and research questions. Have not used a replicable scale. |
0.6 points Connections between questionnaire and research questions unclear. Have not used a replicable scale. |
| Measurement and scaling |
5 points | 4.5 points Scales selected are derived from literature, are replicable, reliable and valid. Justification for scales used is solid. |
3.8 points Scales selected are derived from literature, are replicable, reliable and valid. Justification for scales used could be stronger. |
3.3 points Scales selected are derived from literature but may be weak in either validity or justification. |
2.8 points Scales selected are derived from literature but may not be reliable and valid. Justification for scales to be used is weak. |
1.2 points Scales selected are not derived from literature. Justification for scales to be used is missing. |
| Content of individual questions |
5 points | 4.5 points Individual questions have been well constructed and demonstrate mastery. |
3.8 points Individual questions have been well constructed and avoid potential misunderstanding by respondents. |
3.3 points Individual questions are mostly constructed well but improvements could be made. |
2.8 points Individual questions have been constructed with a few loaded, ambiguous, double-barrelled or burdensome. A respondent would have to ask for clarification. |
1.2 points Individual questions have been poorly constructed because they are loaded, ambiguous, double barrelled or burdensome. |
| Questionnaire design and layout |
5 points | 4.5 points Questionnaire is of a professional appearance, a variety of question formats, easy to follow and logical flow. |
3.8 points The selection of question types, graphics, and arrangement options mostly enhances the layout of the survey. |
3.3 points The selection of question types, graphics, flow, and arrangement options sometimes enhances the layout of the survey. |
2.8 points The selection of graphics, line styles and arrangement options do not enhance the layout of the survey. |
1.2 points Questionnaire does not follow the guidelines of good questionnaire design. |
| Quality of the questionnaire and report on questionnaire development |
5 points | 4.5 points All words are spelled correctly. Grammar, punctuation, spacing and word usage are appropriate and at a professional business quality. |
3.8 points All words are spelled correctly. Grammar, punctuation, spacing and word usage are appropriate. |
3.3 points Most words are spelled correctly. Grammar, punctuation, spacing and word usage are mostly appropriate. |
2.8 points Most words are spelled correctly. Grammar, punctuation, spacing and word usage have some errors. |
1.2 points Numerous spelling errors. Grammar, punctuation, spacing and word usage have a number of error |