Group Lotus Plc, a UK sports car manufacturer, wishes to identify new international markets it can export to as part of its growth strategy. Three possible markets have been identified: China, United Arab Emirates and Korea.
Assume the role of management consultant to the company and write a report that examines each of these options. You should critically review data, evaluate factors in the decision-making process and apply SMART analysis to carry out a cost-benefit analysis. Your report needs to make recommendations to the company and these should be fully justified. It should also critically discuss the limitations of your analysis. critically review data, evaluate factors in the decision-making process and apply SMART analysis to carry out a cost-benefit analysis.
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