Assessment Task – Tutorial Questions Assignment Unit Code: HI5004 Unit Name: Marketing Management Assignment: Tutorial Questions Due: 11:30pm 13th October 2020 Weighting: Total Mark 50 = 50% Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit Unit Learning Outcomes Assessed: – Student will be able to integrate theoretical and practical knowledge of Marketing Management – Research the tools for gathering marketing information and utilise the tools to assess markets – Evaluate consumer behavior and its effect on business performance – Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning – Develop creative marketing strategies for new product development including product, price, people and promotion – Generate creative strategies for customer acquisition and retention Description: Each week s
Assessment Task – Tutorial Questions Assignment Unit Code: HI5004 Unit Name: Marketing Management Assignment: Tutorial Questions Due: 11:30pm 13th October 2020 Weighting: Total Mark 50 = 50% Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit Unit Learning Outcomes Assessed: – Student will be able […]