Based in previous findings on centre parcs produce a report which critically appraises the organisation’s
current Marketing Strategy.
In order to do this, you should build upon the findings from your situational analysis from
Assignment 1 and assignment 2 in order to recommend what strategic marketing options the
company could consider and how these might be implemented. Please see further guidance
below.
The report :
1. Building on the findings of your situational analysis in Assignment 1 and 2 you are
asked to produce a report which critically appraises the marketing situation of the
organisation and the strategic marketing options open to it.
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