Module Number: BMP6002

Module Name: Strategic Management Year/Trimester/Cohort: 2022-23/Semester 1/June 23 Module Tutor/s: Thuraya El Kozeh

Assessment Number	1
A s s e s s m e n t   T y p e   ( a n d weighting)	Case Study Analysis – 50% (2,500 words)
Assessment Name	Case Study / Project
Assessment Submission Date	Sunday 13 August 2023 at 23:59

Learning Outcomes Assessed:

LO2: Evaluate external and internal environmental factors which impact on strategy.

LO3: Critically review an organisation’s strategic plan.

Assessment Brief:

Regent College London (RCL) was formed in 2010 as part of the Regent Group, an education, training and investment management business. Its vision is to be the UK’s first true technology enabled British university, with a global brand and campus from 2025 to 2030 (https://www.rcl.ac.uk/history-and-vision/). Critically evaluate RCL’s strategic plan. In your evaluation, address the following:

1. What external environmental factors have influenced the organisation’s strategic plan?
2. What internal environmental factors have influenced the organisation’s strategic plan?
3. Analyse the organisation’s strategic plan in light of these internal and external environmental factors.
4. Evaluate the effectiveness of the organisation’s strategic plan in achieving its objectives.
5. Provide recommendations for improving the organisation’s strategic plan in light of your analysis.

In your answer, you should demonstrate your ability to evaluate both internal and external environmental factors that influence an organization’s strategic plan, and to critically review the effectiveness of an organisation’s strategic plan.

Reference List should include three refereed academic journals and five academic books.

Assessment Preparation and Submission:

See section 12 of the module guide for Guidelines on the Preparation and Submission of Assignments.

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.

You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.

You will not be able to overwrite the final submission after the deadline. You can only submit a single file.

Specific Assessment Criteria: (See Page 3 for General Assessment Criteria)

Excellent (70%+): The report will be to a high standard and will reflect the effective application of extensive reading. They will address the specific issues outlined in the assignment brief about Strategic Management theory and process. The report will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds.

Very Good (60 – 69%): The report will cover the salient points. The presentation will be very clear and informative. The report is very well written and presented in a structured and readable style.

Good (50 – 59%): The report will cover the salient points. The presentation will be clear and informative. The report is well written and presented in a structured and readable style.

Satisfactory (40-49%): A reasonable attempt will be made to prepare and deliver the report but will be under-developed and will not reflect effective teamwork.

Unsatisfactory (1-39%): Students who do not meet the requirements of a pass grade (40% or above) will not successfully complete the assessment activity.

General Assessment Criteria – Level HE6

	%	Relevance	Knowledge	Argument/ Analysis	Structure	Presentatio n	Written English	Research/ Referencin
Cla	85-	Directly relevant to title. Expertly addresses the assumptions of the title and/or the requirements of the brief.	Demonstrates an exceptional knowledge/ understanding of theory and practice for this level. Demonstrates the ability to expertly identify	Makes exceptional use of appropriate arguments and/or theoretical models. Presents an exceptional critical evaluation of the	Coherently articulated and logically structured. An appropriate format is used.	The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, plates	An exceptionally well written answer with standard spelling and grammar. Style is clear, resourceful and academic.	Sources accurately cited in the text. An extensive range of contemporar y and relevant references
ss I	100
(Ex	%
cep
tion
al
Qu
alit
y)
Cla	70-	Directly relevant to title. Addresses the assumptions of the title and/or the requirements	Demonstrates an excellent knowledge/ understanding of theory and practice for this level. Demonstrates the ability to identify	Makes creative use of appropriate arguments and/or theoretical models. Demonstrates some distinctive or independent	Coherently articulated and logically structured. An appropriate format is used.	The presentational style & layout is correct for the type of assignment. Effective inclusion of figures,	An excellently written answer with standard spelling and grammar. Style is clear, resourceful and academic.	Sources accurately cited in the text. A wide range of contemporar y and relevant
ss I	84
(Ex	%
cell
ent
Qu
alit
y)
Cla	60-	Directly relevant to title. Addresses most of the assumptions of the title	Demonstrates a very good knowledge/ understanding of theory and practice for this level.	Uses sound arguments or theoretical models. Presents a sound critical evaluation of the material	Logically constructed in the main. An appropriate format is used.	The presentational style & layout is correct for the type of assignment. Effective	A very well written answer with standard spelling and grammar. Style is clear and academic.	Sources accurately cited in the text and a wide range of appropriate
ss	69
II/i	%
(Ve
ry
Go
od
Cla		Generally, addresses the title/brief, but sometimes considers irrelevant	Demonstrates a good knowledge/ understanding of theory and practice for this level through the identification	Presents largely coherent arguments. Evidence of attempted analysis and critical	For the most part coherently articulated and logically structured. An acceptable	The presentational style & layout is correct for the type of assignment. Inclusion of	Competently written with minor lapses in spelling and grammar. Style is readable and academic in the	Most sources accurately cited in the text and an appropriate reference list is provided
ss	50-
II/ii	59
(Go	%
od
Qu
alit
Cla ss III (Sat isfa ctor y Qu	40- 49 %	Some degree of irrelevance to the title/ brief. Superficial consideratio n of the	Demonstrates an adequate knowledge/ understanding of theory and practice for this level. An attempt is made to	Presents basic arguments but focus and consistency lacking in places. Issues are vaguely stated. Descriptive or	Adequate attempt at articulation and logical structure. An acceptable format is used.	The presentational style & layout is largely correct for the type of assignment. Inappropriate	Generally, competently written although intermittent lapses in grammar and spelling pose	Some relevant sources cited.   Some weaknesses in
Bor		Significant	Demonstrates	Limited	Poorly	For the type	Deficiencies in	Limited
derl ine Fail	35- 39 %	degree of irrelevance to the title/ brief.	weaknesses in knowledge of theory and practice for this	argument, which is descriptive or narrative in style with little	structured. Lack of articulation.	of assignment, the presentational	spelling and grammar makes reading difficult.	sources and weak referencing.
		Only the	level. Key issues	evidence of	Format	style &/or	Simplistic or
		most obvious	and themes not	analysis.	deficient.	layout is	repetitious style
Fail	<34 %	Relevance to the title/brief is intermittent or missing.   The topic is	Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of	Inadequate arguments and no analysis. Descriptive or narrative in style with no evidence of critique.	Unstructured.   Lack of articulation. Format deficient	For the type of assignment, the presentational style &/or layout is	Poorly written with numerous deficiencies in grammar, spelling and expression. Style is non-	An absence of academic sources and poor referencing technique.

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