BUMAN 3008 Marketing for Managers
Assessment 3 – SWOT and
Strategic recommendations
- Overview of the
Assessment Value: 40%
Length: 2500 words – Individual submission
You are required to demonstrate your knowledge of marketing concepts and theories and your skills in researching and critically analysing solutions to provide practical marketing strategy recommendations. This assessment relates to the content covered throughout the semester, use these lectures and resources as a guide to what you need to consider in your assessment. You will perform better in the assessment if you are able to integrate marketing theory into your analysis and use academic theory to justify your proposals.
Your scenario for Assessment 3: You have been hired as an independent marketing consultant by the toilet paper company, Who Gives A Crap (WGAC). They delivered their first toilet paper in 2013 and have been in business now for nearly a decade. Post Covid developments in Australian economy and other Macro environmental factors provide a series of possible options for WGAC.
As WGAC’s recently appointed marketing consultant to investigate possible strategies to further increase market share for WGAC in Australian market, you are required to provide a report that contains.
- A SWOT analysis (market focus is the Australian Market)
- Possible strategic direction(s) for future growth
You are required to conduct your research on the company and the market using publicly available sources including the company website (https://au.whogivesacrap.org/).
Report Structure – Use the following structure to organise your report:
Title page
Executive Summary
Table of Contents
1.0 Introduction
2.0 Company profile and background
3.0 Environmental Analysis and SWOT
3.1 Internal Analysis
3.2 External Analysis
3.3 SWOT Analysis (based on 3.1 and 3.2)
3.1
4.0 Recommendation of possible strategies
5.0 Conclusion
References
Appendices (if applicable)
Assessment Criteria Sheet
BSMAN 3008 Marketing for Managers
Assessment 3 – Case Study/Scenario and SWOT analysis (Report) – Rubric
| Criteria | Marks | F (0-49) | P (50-59) | C (60-69) | D (70-79) | HD (80+) |
| Executive Summary | 4 | The ES has not been included, or
is not of sufficient detail to provide the reader a clear insight into what the report will cover or key findings/implications, or the ES includes generic or irrelevant information and does not not cover the critical elements of the situation analysis. |
The ES communicates very few of the critical elements of the
marketing report so that it reads as a stand-alone document. There may be an emphasis on background information and some findings, with limited attempt to outline implications for the client company. The length of the ES may not be adequate. |
The ES communicates some of the critical
elements of the marketing report so that it reads as a stand-alone document. Background information and an overview of findings is provided and some attempts to articulate the implications of these for the client company. The length of the ES is suitable, but could be more detailed, or the executive summay is too long (over 1 page). |
The ES communicates most of the critical
elements of the marketing report so that it reads as a stand-alone document. There is a comprehensive background provided, a summary of main findings in the report and implications of some of these findings are articulated for the client company. The length of the ES is adequate. |
The ES clearly
communicates the critical elements of the marketing report and reads as a stand-alone document with a succinct and comprehensive background, concise coverage of findings and key implications of these findings are clearly outlined for the client company. The length of the ES is sufficient (1 page max). |
| SWOT Analysis | 20 | Limited or no demonstrated ability to develop a SWOT analysis | Sound ability to design
a SWOT analysis |
High level ability to design a SWOT analysis. Logic of explanation unclear at times | Very high demonstrated ability to design a SWOT analysis. A logical argument for the approaches
explained. |
Outstanding ability to design a SWOT analysis. A logical argument for the approach is clearly articulated. |
| Recommendations of strategies | 8 | Little or no strategies
provided as recommendations |
Recommended somewhat vague strategies. | Recommend strategies
based on findings from SWOT in a logical manner |
Recommend relevant and integrated strategies
based on a thorough examination of SWOT factors in an analytical way |
Detailed and rigorous
examination of SWOT factors to base recommendations. Strategies recommended are highly relevant, integrated and robust. |
BUMKT5902 Marketing Management
| Criteria | Marks | F (0-49) | P (50-59) | C (60-69) | D (70-79) | HD (80+) |
| Overall presentation of report | 4 | The report lacks required structure and/or is of a very low standard.
It also falls substantially beyond the word limit. Incorrect grammar and spelling mistakes appear constantly throughout the assignment. |
The report structure and formatting is inconsistent. Word limit has not been adhered to.
Some instances of incorrect grammar and spelling mistakes in parts of the report. it. |
The report structure and formatting meet minimum standards will all sections evident.
Grammar and spelling mostly correct throughout. |
The report structure and formatting follow
guidelines and are consistently applied throughout the report. Grammar and spelling correct throughout. |
The report structure and formatting follow
guidelines and present a professional impression to the reader. Grammar and spelling is correct throughout, with a high sophistication to the look at feel of the report. |
| Referencing | 4 | Fails to utilise and
reference an adequate amount of supporting literature. Literature utilised is not necessarily appropriate in supporting the student’s argument; issues with in-text citations and reference list. |
Citations are current, appropriate and from credible sources, but more would have been
beneficial. Some issues with in-text citation and presentation of reference list. |
Utilises current and
credible sources which at times appropriately support the student’s argument. More resources could have been used in parts of the report and/or there are some issues with in-text citations. |
References include many relevant and credible sources which are mostly utilised appropriately to support the student’s arguments/points.
Referencing style in text and the reference list not always correct. |
Appropriately utilises and correctly references (in text and reference list) current, relevant and credible sources.
Evidently well researched. |
| Total out of | 40 |
