BUS114: You are employed as Senior Strategist by a UK-based global company Your role involves ensuring that the company: Global Economies and International Markets Assignment, ICMT, UK

Background

You are employed as Senior Strategist by a UK-based global company. Your role involves ensuring that the company has effective entry strategies to maintain and sustain its competitive advantage.

As part of this exercise, you should develop a proposal backed by literature review of academic scholarly work on a topic of your choice within international business and a linked case study of a global business trend or issue.

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