BUS8406 Entrepreneurship
Assignment 2: Project
The assignment covers Learning Outcomes 2 & 3
1. Critically analyse the entrepreneurial ecosystem
2. Critically investigate typical components of a business model and evaluate that business model
3. Recommend strategies for minimizing and managing risk and making informed and ethical decisions in ambiguous situations.
For this task (Task 3) – you are required to think as an entrepreneur. You are planning to start your own business. However, before starting your venture, you must identify potential risks you might encounter in the future. Identify the most important four risks. Explain your reasons for this incorporating the risk matrix. Then, detail your risk management strategy (managing and minimising) for each risk.
Furthermore, you are required to outline three ethically ambiguous business scenarios that you might encounter in the future. Outline each of these scenarios. Facing these situations, you must make decisions that are ethically sound. Explain the process in detail of how, you’ll reach ethical decisions, incorporating an ethical decision-making model, in these ambiguous business circumstances.
Due Date 11 September 2023 at 11.59 pm
Word Lengths 2500
Weightings 35%
Style / Format Analysis & Case Study
Mode Individual
Turnitin
Requirement All assignments need to comply with the WelTec/Whitireia Academic Integrity Policy, including the work that must be your own. All assignments must be submitted to Turnitin and may be further investigated by your tutor.
Marking Criteria Please refer to the rubrics.
Assessment
Return ± Two weeks
References, Organisation, and Language
The report is expected to be logical, meaningful, and correctly referenced. There should be a clear, a well- planned argument without waffling or padding.
Paragraphs must be arranged inductively (arguing) and constructed logically. Support your argument with reasoning, research, examples, and references.
Sentences are constructed correctly. The spelling is good. Apostrophes, punctuation, capitals, etc., are used appropriately.
Good to
Excellent 80-100 % • The relevant concepts, theories, and techniques are well explained and analysed.
• Entrepreneurial ecosystem is critically analysed and components of a business model are critically investigated, and the business model is evaluated.
• Recommended strategies for minimizing and managing risk and making informed and ethical decisions are based on research and well-justified.
• Clear explanation of the concepts.
• Comprehensive coverage and analysis of relevant issues.
• There is a focus on the most important aspects.
• Ideas developed; points linked and justified.
• Logical and clear presentation.
• Content relevant to the topic.
• Convincing for the reader.
• All sections integrated – read as one piece.
• Well structured: correct format; accurate expression.
• Research is based on various peer-reviewed information sources. Significant facts are interpreted and evaluated from alternative points of view.
• Sources of information are appropriately cited so that the audience can determine the credibility and authority of the information presented (peer-reviewed sources).
• All sources of information are identified and credited using APA citations throughout the presentation.
Satisfactory 65-79% • The concepts, theories, and techniques are mostly explained and adequately analysed.
• The entrepreneurial ecosystem is mostly critically analysed.
• Most components of a business model are critically investigated, and the business model is evaluated.
• Recommended strategies for minimizing and managing risk are mostly well-justified.
• Recommended strategies for making informed and ethical decisions are mostly based on research and are mostly welljustified.
• Covers most issues, with few errors or irrelevant points.
• Content mostly relevant.
• Most parts are convincing for the reader.
• Attempts to develop ideas; links and justifies points.
• Findings are generally sound but with some flaws.
• Well structured: mostly correct format; accurate expression.
• Relevant information from multiple sources on information, the relevant information is evaluated and synthesized with some flaws.
• Most sources of information use proper APA citation, and sources are documented to make it possible to check on the accuracy of information.
Needs
Improvement 50-64% •
• Few attempts at analysis, described with mistakes.
Format isn’t correct.
• Covers not enough issues and contains some errors or irrelevant points, or weak arguments.
• Ideas stated rather than developed.
• Few parts convincing for the reader.
• Satisfactory structure but may contain some instances of incorrect formatting and inaccurate expression.
• Misinterpreted statements failed to identify relevant arguments.
Below standard 40% – 49% • No reflection or analysis at all, only a basic description or incomplete description.
• The format is not correct.
• Some correct and valid points but many errors, gaps, or irrelevancies unrelated to the topic.
• Does not develop ideas.
• Poorly structured regarding formatting and expression.
• Misinterpreted statements failed to identify relevant arguments.
• Four or fewer resources were used, and alternative points of view are ignored.
• No way to check the validity of the information.
Very weak 0% • Contains nothing of merit.
• Five or fewer resources were used, and alternative points of view are ignored.