a.Include company name and logo
One of the first decisions your team must make is the selection of a business name and logo. Choosing a business name should be a creative process provoking a wide range of thoughts and ideas. Your company name will be how people identify your company and should communicate something about what you intend to provide. For instance, are you aiming for a high-end image? Perhaps something trendy? Who are your target customers? What would be appealing to them? Is this name easy to remember? Does the company name work well in a logo design? These are the kinds of questions you should be considering as a team when choosing a name.
Compare competitor names and logos, conduct some research on best practices for company name selection and logo creation. Brainstorm to come up with five potential names for the company. Do not use names of any existing businesses. When selecting a name consider the image you want to project and then from the five potential names, choose the one you feel is best.
The post BUSN 119 Fundamentals Of Business appeared first on My Assignment Online.