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Capstone Paper9Chapter 2: Literature SearchOverview: You will select appropriate research literature to review key theoretical concepts and discuss them in thissection. The purpose is to explore issues surrounding your hypothesis (from Chapter 1). The strategy for this literaturesearch does NOT require you to locate specific information about your company and its problems (you already presentedthat information in Chapter 1 and you will add more in Chapter 3).Instead, use this section to discuss various articles in the literature describing research on key theories, concepts and otherbusinesses in the industry with similar problems. For example, look for articles on your company’s competitors or articleson companies in similar industries experiencing the same type of problems you outline in your hypothesis. Explain how theproblem was addressed and consider if the solution implemented would be applicable to your organization. Also, researchand discuss any theoretical concepts you mention in your hypothesis. For example, cost leadership, integration,differentiation, customer service problems, loss of strategic vision, poor executive leadership, etc. Chapter 2 has threemajor subheadings as described below:Section I: Literature Search. Based on the Research Proposal and Introduction (Chapter 1) and the hypothesis presentedthere, you will have a clear understanding of the type of key theoretical concepts to review in the research literature forthis chapter. For example, if your hypothesis suggests your company is unprofitable due to a lack of strategic leadership,you might research key theories and concepts about companies that have failed when their corporate leaders lack strategicvision. If your hypothesis asserts that your company is failing to attract a growing customer base, you might look forresearch on marketing theories and concepts for similar companies and industries.Again, do not forget to discuss theoretical concepts mentioned in your hypothesis. If you attribute your organization’sproblem to a lack of profitability, inadequate profit growth, lack of leadership, poor customer service, lack of research,development, and innovation, or ineffective planning, controlling, and organizing, you must research these areas. Thissection should reflect the use of peer review sources consulted during your literature search.You may further divide Section I by offering subheadings for the types of key theoretical concepts or business problems youare researching. For example, one subheading might be Research on Strategic Vision Failures and another might beResearch on Failed Marketing Strategies or Research on Successful Marketing Strategies. Throughout this literature search,possible weaknesses or threats are uncovered for you to discuss. As these areas become apparent, organize the researchpaper so that—near the end of this section—you can bring focus to the main problem.
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The purpose of conducting this research about CVS health is to provide a unique perspective on the intentions of CVS Health executives to convert 1,100 stores into Health hubs. Thorough research has been completed, and careful analysis has provided findings that support recommendations to proceed with opening hubs to meet original goals and advancing services offered to remain competitive.
Please review attached files for hypothesis and research questions.
Please make sure to focus on the healthhubs and minute clinics, in addition to the change in company structure and leadership due to the Aetna and CVS merger.
Make sure to answer questions such as:
Why did the company not reach their goal of opening 1500 healthhubs but and only opened 135? IS this because lack of leadership, profit, or failure to execute a proper strategy?
why did the company switch to leaders that are mostly from Aenta insurance and not utilize from the original CVS roaster?
What could the company do in order to ensure they reach their goal of opening 1500 healthhubs?
How can the company improve on their online presence?
Compare it to companys: Walgreens, Cleveland clinic hospital, Telehealth and concentra
Please follow this outline:
Research on Organizational StructureResearch on Strategic Leadership and Effective PlanningResearch on Corporate-Level Strategy and Horizontal Integration- Benefits of Horizontal Integration- Problems with Horizontal IntegrationResearch on Technology in the Health Care IndustryResearch on Consumer Trends with Health CareGlobal Threats and Challenges to the Health Care Industry- Impact of COVID-19- Customer Base
NO FLUFF,
this a very intense and indepth research paper. Make sure to read the hypothesis, research question and purpose before writing this paper. It is about CVS change in leadership and failure to meet company goals that it set for itself in 2022.
CVS is a changing organization who has moved from being a convenience store to being an all in one health care destination.
Please focus on the underline part, that states: do not forget to discuss theoretical concepts mentioned in your hypothesis. If you attribute your organization’sproblem to a lack of profitability, inadequate profit growth, lack of leadership, poor customer service, lack of research, development, and innovation, or ineffective planning, controlling, and organizing, you must research these areas
This part must be 7-8 pages of research about specifically Cvs healthhubs, minute clincs and the merger between CVS and AETNA and how this merger failed.
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