Task: BMGT3001 Assignment 1:You are required to select a single organisation or brand and undertake a critical exploration of its identity, influence, and strategic direction. Your work should demonstrate thoughtful engagement
BMGT3001 Brand Management Assignment 1 Brief Semester 1 2025-26 | University of Worcester Assignment Brief: BMGT3001 Brand Management 2025-26, Semester 1 Assignment 1 Individual Report and Viva Word Limit or equivalent (e.g. time) 1,500 report + 10 minute individual presentation Weighting 100% Learning Outcomes Assessed 1. Critically analyse the key streams of thought in the brand management discipline 2. Critically reflect on the role of brands in society and their impacts on consumption 3. Critically apply models of brand management to establish the basis of an organisation/product/ service’s competitive advantage 4. Develop a brand strategy critically evaluating the expected outcomes based on Brand […]