PART 1 – Evaluation and analysis The aim of the first part is to evaluate and analyse the current situation in a facility and assess how changes in consumers’ behaviour can benefit the facility. The objective
MKT30040 Project on Consumer Psychology: Evaluation & Strategy | UC Academic Year 2025/26 AIM OF THE PROJECT The aim of the project is to help a goods or services facility of your choice by analysing the consumer psychology of their current or potential consumers and use this to recommend changes in their marketing strategy. To […]