Learning Outcomes This assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; c) Critically evaluate the impact of an organisation’s marketingmix strategies on its stakeholders. Submission For 12 weeks deliver – due on Friday at 11:55 pm (AEST/AEDT) by the end of week 10. For 6 weeks (intensive) delivery – due on Friday at 11: 55 pm (AEST/AEDT) by the end of the week 5. Weighting 50% Total Marks 50 marks Objectives: • To enhance a clear understanding of the importance of marketing in modern business practices; • To develop a succinct understanding about marketing theories and their application in devising marketing strategies; • To critically analyse all
Learning Outcomes This assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; c) […]