ssessment instructions Drawing upon trends in digital marketing and online consumer behaviour, design a digital marketing campaign and a marketing funnel blueprint using the RACE model. The project focuses on an imaginary business in the coaching industry. Feel free to niche down into a specific type of coaching business (health, life, spiritual, business etc.), with the objectives of 1) increasing awareness of and positioning the coach as an expert and 2) increasing the mailing list for the business. Apply theories, concepts, methods and strategies covered in this unit when designing and justifying your choices including the choice of digital media and strategies employed in the marketing funnel design. Be sure to map the customer value journey for your customer avatar as part of the planning and design process. Students are to: • Map the customer va
Assessment Title Design Project Learning Outcome/s (found in the Subject Outline) a) Describe new marketing trends that use digital marketing b) Indicate the importance of digital media in todays marketing and communication planning d) Identify trends in online consumer behaviour Assessment type (group or individual) Individual Weighting % 40% Word count 1500 words +/- 10% […]