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a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to genrate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; Submission Due 23:59 (AEST/AEDT) Friday by the end of Module 3.1 (Week 5) Weighting 30% Total Marks 30 marks Objectives: • To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an

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Assessment Assessment 1: Situation Analysis Individual/Group Individual Length 2000 words (+/- 10% excluding cover page, table of contents, executive summary, references and appendix). Learning Outcomes This assessment addresses the following learning outcomes of the subject: a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data

a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to genrate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; Submission Due 23:59 (AEST/AEDT) Friday by the end of Module 3.1 (Week 5) Weighting 30% Total Marks 30 marks Objectives: • To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an Read More »

To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing strategies; • To develop appreciation about the importance of sustainable marketing practices; • To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation. How the assessment fits into the subject/course: Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appriciation about the importance of social responsibilities of marketing. Linkages between Assessments 1, 2 and 3: Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUS

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Subject Code and Title MKT600 Marketing Assessment Assessment 3: Presentation on Sustainable Marketing Individual/Group Individual Length F2F students will present on their scheduled date in class. Online students will submit a 5 minute video recording. Learning Outcomes This assessment addresses the following subject learning outcomes: d) Reflect on the ethical issues associated with organisations marketing

To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing strategies; • To develop appreciation about the importance of sustainable marketing practices; • To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation. How the assessment fits into the subject/course: Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appriciation about the importance of social responsibilities of marketing. Linkages between Assessments 1, 2 and 3: Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUS Read More »

ll paragraphs need a heading in correspondence with the question answered eg. 1, a etc., 2, 3, 4, 5 as listed below. At least 4 references and each paragraph need at least two citations. There must be an opening (introduction) and a closing (summary) paragraph. Please carefully and logically explain the following: Explain a chosen social problem. In your description, include: Ideological or value parameters. Origins, causes, and consequences of problem. The specific g

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Assignment Instructions All paragraphs need a heading in correspondence with the question answered eg. 1, a etc., 2, 3, 4, 5 as listed below. At least 4 references and each paragraph need at least two citations. There must be an opening (introduction) and a closing (summary) paragraph. Please carefully and logically explain the following: Explain

ll paragraphs need a heading in correspondence with the question answered eg. 1, a etc., 2, 3, 4, 5 as listed below. At least 4 references and each paragraph need at least two citations. There must be an opening (introduction) and a closing (summary) paragraph. Please carefully and logically explain the following: Explain a chosen social problem. In your description, include: Ideological or value parameters. Origins, causes, and consequences of problem. The specific g Read More »

The assessment supports students in developing their skills and knowledge in sourcing books, periodicals and other documents, as well as evaluating the relevance, accuracy, and quality of the materials. Creating an annotated bibliography calls for the application of succinct analytical and reflective skills, as well as informed online and library research. This assessment provides experience and understanding of information literacy and the analysis and synthesis of a range of resources involved in academic research and writing. Instructions In this assessment, you will address a contemporary organisational or business issue and apply research skills to identify, select and

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Subject Code and Title MGT502 Business Communication Assessment Part A: Annotated Bibliography Individual/Group Individual Length 1500 words Learning Outcomes This assessment addresses the following Subject Learning Outcomes: a) Apply research, academic and communication skills appropriate to the level of study and observe academic referencing requirements b) Critically analyse texts and/or multimedia material in both a

The assessment supports students in developing their skills and knowledge in sourcing books, periodicals and other documents, as well as evaluating the relevance, accuracy, and quality of the materials. Creating an annotated bibliography calls for the application of succinct analytical and reflective skills, as well as informed online and library research. This assessment provides experience and understanding of information literacy and the analysis and synthesis of a range of resources involved in academic research and writing. Instructions In this assessment, you will address a contemporary organisational or business issue and apply research skills to identify, select and Read More »

rite in an academically acceptable way (Please consult the TUT guidelines on this matter • Individual assignment • Th

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Write in an academically acceptable way (Please consult the TUT guidelines on this matter • Individual assignment • The assignment should be at least seven (7) pages, not exceeding ten (10) including cover and reference. Assignment Discuss a

rite in an academically acceptable way (Please consult the TUT guidelines on this matter • Individual assignment • Th Read More »

Write in an academically acceptable way (Please consult the TUT guidelines on this matter • Individual assignment • The assignment should be at least seven (7) pages, not exceeding ten (10) including cover and reference. Assignment Discuss a

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Date of submission: (To be communicated on myTUTor) Instructions • Write in an academically acceptable way (Please consult the TUT guidelines on this matter • Individual assignment • The assignment should be at least seven (7) pages, not exceeding ten (10) including cover and reference. Assignment Discuss any Management of Information System that is used

Write in an academically acceptable way (Please consult the TUT guidelines on this matter • Individual assignment • The assignment should be at least seven (7) pages, not exceeding ten (10) including cover and reference. Assignment Discuss a Read More »

Please carefully and logically explain the following: How do you view the concept of use of self in the context of program and policy planning and evaluation? How would you advocate for human rights and social and economic justice? What will you do to assure your own professional development in the realm of program and policy planning and develop

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All paragraphs need a heading in correspondence with the question answered eg. 1, 2, 3, as listed below. At least 4 references and each paragraph need at least two citations. There must be an opening (introduction) and a closing (summary) paragraph. Please carefully and logically explain the following: How do you view the concept of

Please carefully and logically explain the following: How do you view the concept of use of self in the context of program and policy planning and evaluation? How would you advocate for human rights and social and economic justice? What will you do to assure your own professional development in the realm of program and policy planning and develop Read More »

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