Learning Outcomes This assessment addresses the following subject learning outcomes: a) Understand the concept and development of professionalism within the broader tourism, hospitality and events industry; b) Critically evaluate how changing consumer behavioral trends are impacting customer service; c) Explore the correlation between culture, customer experience and business experience; d) Assess a range of strategies that hotels can take to improve their customers’ experience. Submission By 11:55pm AEST Sunday (week 6) Weighting 40% Total Marks 100 marks Context: Welcome to The Experience Economy (Pine & Gilmore, 1998): Hospitality is nearly as old as humanity. From providing a basic hospitable environment and simple amenities to guests, hotels are now aiming at staging memorable experiences. Due to t
Length 2,000 words Learning Outcomes This assessment addresses the following subject learning outcomes: a) Understand the concept and development of professionalism within the broader tourism, hospitality and events industry; b) Critically evaluate how changing consumer behavioral trends are impacting customer service; c) Explore the correlation between culture, customer experience and business experience; d) Assess a […]