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MBA404 Consumer Behaviour & Marketing Psychology Assessment 3 Webinar Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this n

MBA404 Consumer Behaviour & Marketing Psychology Assessment 3 Webinar Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject […]

MBA404 Consumer Behaviour & Marketing Psychology Assessment 3 Webinar Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this n Read More »

Is Business Bluffing Ethical?

With reference to “Is Business Bluffing Ethical?”, (i) reformulate the piece into premises and a conclusion. (ii) Elaborate two counter-objections not anticipated/mentioned/covered in the piece itself. (iii) Anticipate two counter-objections to each of the counter-objections you raise in (ii) and, (iv), attempt to then defend the counter-objections raised in (ii) from objections raised in (iii)

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Can a Corporation Have a Conscience

With reference to “Can a Corporation Have a Conscience?”, (i) reformulate the piece into premises and a conclusion. (ii) Elaborate two counter-objections not anticipated/mentioned/covered in the piece itself. (iii) Anticipate two counter-objections to each of the counter-objections you raise in (ii) and, (iv), attempt to then defend the counter-objections raised in (ii) from objections raised

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Australia’s national anthem does not reflect our current national identity, and should be changed. Argue for or against.

The persuasive essay task is: Australia’s national anthem does not reflect our current national identity, and should be changed. Argue for or against. The post Australia’s national anthem does not reflect our current national identity, and should be changed. Argue for or against. appeared first on Essay Lane.

Australia’s national anthem does not reflect our current national identity, and should be changed. Argue for or against. Read More »

MBA404 Consumer Behaviour & Marketing Psychology Assessment 3 Webinar Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice Assessment 3 Overview LO3: Criticise, and synthesise differing approaches to the explanation of consumers’ behaviour towards products and marketing communications. LO4: Demonstrate an understanding of and be able to explain the strategic marketing issues relating to consumer behaviour. LO5: Research and report on contemporary consumer behaviour such as attitudes, group influences, culture, social class, consumer learning processes, organisational and personal buying decision making. What is due in Week 11? Saturday 3 October 2020 09:00 AM (AEST) The Task To start preparing this final piece of assessment, you are first required to conduct extensive online research to find examples of the recent integrated marketing campaign of your chosen product/service. You may wish to use information that you have gathered in the second step of the consumer decision-making process that you have prepared earlier in your video subm

MBA404 Consumer Behaviour & Marketing Psychology Assessment 3 Webinar Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject

MBA404 Consumer Behaviour & Marketing Psychology Assessment 3 Webinar Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice Assessment 3 Overview LO3: Criticise, and synthesise differing approaches to the explanation of consumers’ behaviour towards products and marketing communications. LO4: Demonstrate an understanding of and be able to explain the strategic marketing issues relating to consumer behaviour. LO5: Research and report on contemporary consumer behaviour such as attitudes, group influences, culture, social class, consumer learning processes, organisational and personal buying decision making. What is due in Week 11? Saturday 3 October 2020 09:00 AM (AEST) The Task To start preparing this final piece of assessment, you are first required to conduct extensive online research to find examples of the recent integrated marketing campaign of your chosen product/service. You may wish to use information that you have gathered in the second step of the consumer decision-making process that you have prepared earlier in your video subm Read More »

Total 1600 words, +/-10% (word length includes in-text referencing and excludes your reference list) 3cm margins on all sides, double-spaced text Use font, such as Times New Roman, Arial or Calibri; font size 12 APA style referencing CASE STUDY 1 Michael is a 48 year old man who is being treated in an adult inpatient unit. He was brought into hospital by Police after he was found in the Mall – he was shouting the “bikies are out to get me” and appeared to be distressed and afraid, running aimlessly and often looking behind. He was not wearing shoes, and his only clothing was a towel wrapped around his lower body. He appeared to be very disheveled, his hair was matted and dirty, as were his hands and feet. There

Total 1600 words, +/-10% (word length includes in-text referencing and excludes your reference list) 3cm margins on all sides, double-spaced text Use font, such as Times New Roman, Arial or Calibri; font size 12 APA style referencing CASE STUDY 1 Michael is a 48 year old man who is being treated in an adult inpatient

Total 1600 words, +/-10% (word length includes in-text referencing and excludes your reference list) 3cm margins on all sides, double-spaced text Use font, such as Times New Roman, Arial or Calibri; font size 12 APA style referencing CASE STUDY 1 Michael is a 48 year old man who is being treated in an adult inpatient unit. He was brought into hospital by Police after he was found in the Mall – he was shouting the “bikies are out to get me” and appeared to be distressed and afraid, running aimlessly and often looking behind. He was not wearing shoes, and his only clothing was a towel wrapped around his lower body. He appeared to be very disheveled, his hair was matted and dirty, as were his hands and feet. There Read More »

Assessment Task 3 Lean Business Plan Assessment Type Group Weight 40% Length 5.000 words (+/- 500 words) Task Description For this assessment, you will w&k with a group to apply your understanding of entrepreneurship to a real-world problem and develop an investor-ready lean business plan. To successfully complete this assessment, you will need to engage with the unit materials, tools, and templates presented throughout the study period as well as conduct primary research in the marketplace. Lean Business Plan Sections Your lean business plan should be based on your team’s lean canvas and should include the following sections: High Level Concept • Unique Value Propositron • Problem • Solution • Customer Segments • Channels • Unfair Advantage • Key Metrics • Cost Structure • Revenue Streams • Appendices

Assessment Task 3 Lean Business Plan Assessment Type Group Weight 40% Length 5.000 words (+/- 500 words) Task Description For this assessment, you will w&k with a group to apply your understanding of entrepreneurship to a real-world problem and develop an investor-ready lean business plan. To successfully complete this assessment, you will need to engage

Assessment Task 3 Lean Business Plan Assessment Type Group Weight 40% Length 5.000 words (+/- 500 words) Task Description For this assessment, you will w&k with a group to apply your understanding of entrepreneurship to a real-world problem and develop an investor-ready lean business plan. To successfully complete this assessment, you will need to engage with the unit materials, tools, and templates presented throughout the study period as well as conduct primary research in the marketplace. Lean Business Plan Sections Your lean business plan should be based on your team’s lean canvas and should include the following sections: High Level Concept • Unique Value Propositron • Problem • Solution • Customer Segments • Channels • Unfair Advantage • Key Metrics • Cost Structure • Revenue Streams • Appendices Read More »

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