How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following?Describe the role of Apple stores as an important part of its marketing strategy.
Case Questions: How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? Describe the role of Apple stores as an important part of its marketing strategy. What will Apple need to do to maintain product innovation and customer loyalty? CASE 2 Apple’s Winning Marketing Strategy* Few companies have been […]