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Managing ticket sales

Galaxy Events Ltd (“Galaxy”) recently purchased a disused warehouse on the outskirts of Cottingham, with the intention of turning it into a nightclub and live music venue. Various issues have arisen in the early stages of the venture. On 1 May 2019, Galaxy entered into a contract with Dino’s Builders Ltd (“Dino’s”) to carry out

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Services Marketing

Singapore Airlines Case: Managing Human Resources for Cost-Effective Service Excellence Jochen Wirtz and Loizos Heracleous Singapore Airlines (SIA) has managed and organized its human resources (HR) to achieve sustainable competitive advantage and outperform other airlines in its peer group for decades. The case describes the role of HR in Singapore Airlines’ simultaneous pursuit of the apparently

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