Consumer
This assignment focuses on consumer (perception, attitudes, decision making process) in one of five areas: 1. Food/groceries, 2. Clothing, 3. Cosmetics/Make-up, 4. Electronics, 5. Cars/Automotive. Each student will choose/be assigned to one topic during the 1stsession. Every student is expected to conduct research with real customers in the form of ethnography and interviewing. For each topic […]