To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing strategies; • To develop appreciation about the importance of sustainable marketing practices; • To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation. How the assessment fits into the subject/course: Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appriciation about the importance of social responsibilities of marketing. Linkages between Assessments 1, 2 and 3: Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUS
Subject Code and Title MKT600 Marketing Assessment Assessment 3: Presentation on Sustainable Marketing Individual/Group Individual Length F2F students will present on their scheduled date in class. Online students will submit a 5 minute video recording. Learning Outcomes This assessment addresses the following subject learning outcomes: d) Reflect on the ethical issues associated with organisations marketing […]