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Purpose – The purpose of this paper is to present the multi-sensory brand-experience concept inrelation to the human mind and senses. It also seeks to propose a sensory marketing (SM) model of themulti-sensory brand-experience hypothesis.Design/methodology/approach – This paper applies exploratory and explanatory approaches toinvestigating the multi-sensory brand-experience concept within the context of discovery. Thequalitative study […]

Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including: 1. Macro-Environmental Risks 2. Geo-political Risks and Opportunities 3. Attractiveness of market entry of this company into: i) a specific European market ii) a specific Asian market.The

Strategic evaluation report identify the key success factors that are the major determinants of success in the organisation’s industry; and analyse the case organisation’s resources and capabilities to identify its distinctive competencies. summarise the client’s situation as a SMART problem statement(s) that articulates the client’s needs, reflects the main challenges, and point towards the necessary

Use the following scenario to answer the questions that follows: One of the jobs that Joe Roberts has been given at work is to order special paper for a report for a board meeting. The paper comes in reams of 500 sheets. He always makes five more copies than the number of people that will

Objective(s)This assessment item relates to the unit learning outcomes as in the unit descriptor. This assessment isdesigned to improve student presentation skills and to give students experience in researching a topicsrelevant to the Unit of Study subject matter.INSTRUCTIONSIn assignment 1 you were required to do a 5-10 minutes presentation on a recent academic paperon on

The Plaza hotel is an independent city centre property with 122 rooms. The past month performance has been quieter than expected and the hotel is now moving into a key business period. There are several events happening over this period which will drive demand in the area, some repeating from last year and some new.

Choose a topic from the list provided on UTSOnline• Conduct a literature search using the appropriate databases (e.g. PubMed) and keywords tofind current, relevant, peer-reviewed scientific articles on your topic.• Critically read these scientific articles. Use the points below to help guide what kind ofcontent should be in the article. Other high-quality content relevant to

Complete a Common-Size Analysis for all three companies in the columns provided (CS%). Calculate for line in the income statement. Calculate to 2 decimal places, ex: 74.56%Which of the above companies has the lowest Gross Profit Margin?a. Corp Ab. Corp Bc. Corp Cd. Can’t be answered with information providedWhich of the above companies has the

Ian Smith is the CEO of a data analytics company in Melbourne, Australia. Ian Smith requestedyou to consult them in updating their infrastructure in such a way that it enables theiremployees to work from home. The employees of analytics company are working with healthdataset and they have to comply with the government and international regulations.

Ian Smith is the CEO of a data analytics company in Melbourne, Australia. Ian Smith requestedyou to consult them in updating their infrastructure in such a way that it enables theiremployees to work from home. The employees of analytics company are working with healthdataset and they have to comply with the government and international regulations.