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Supply chain manager

You are a supply chain manager at a UK firm. In 2010, a volcano broke out in Iceland,disrupting air travel across Europe. On the one hand, you are considering switching to local suppliersin the UK. On the other hand, you feel bad about abandoning your Asian suppliers, with whom youhave built a pleasant personal and

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Shopper marketing

According to Nielsen, more than 50 percent of mobile phone consumers own smartphones. Many ofthem use free Wi-Fi when available for faster connections and to reduce data usage charges. Buteven when they don’t log on to Wi-Fi, the device continues to search, giving information on users’locations. By using the signals emitted by shoppers’ smartphones, retailers

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