CHM601 Contemporary Hotel Marketing

CHM601 Contemporary Hotel Marketing
Repeat Assessment Brief
Report 1500-2000 words Pass/Fail
You have five (5) days to complete this assessment
Your Report Topic
Throughout the semester this unit has identified key theories and concepts for
effectively marketing hotels. We have explored how hospitality marketing has been
transformed over recent years, driven by advances in technology which in turn have
changed consumer’s buying habits.
The impacts of COVID 19 on our local hotel industry has drastically reduced
occupancy and revenue. The application of technology to stay in touch with and
remain relevant to your past and potential customers, has become an imperative for
survival. Clearly identify and explain three marketing strategies hotels have or
could adopt to achieve this goal.
Format:
Tense: Third person
Style: Report form – grammatically correct
Size: 11 point
Spacing: 1.5 lines
Justification: Fully justified
Indentation: First line
CHM601 –REPEAT ASSESSMENT BRIEF 1
Referencing: APA 6th Edition accepted. No footnotes.
Submit to: Turnitin CHM601 T4 2020 folder ‘Repeat Assessment’
Report Structure
1. BMIHMS Cover Page 2. Introduction
You need to define what you are going to talk about, otherwise your marker can’t
tell if you’ve talked about it meaningfully or not. You need to show your marker
what you are trying to do with your topic – your direction. You need to show your
marker what you are going to cover (and what you are not, if need be). You need
to give your marker background information necessary to their understanding.
3. Body of Report (use headings and where needed subheadings) The function
of the report’s body is to fully develop the opinion/argument outlined in the
introduction. Each paragraph within the body of the report elaborates on one
major point in the development of the overall discussion (although some points
may consist of several sub-points, each of which will need a paragraph). The
main point in each paragraph needs to be clearly stated in the form of a topic
sentence, (the paragraphs first sentence) which is then supported with
evidence.
Marketing Strategy One
Marketing Strategy Two
Marketing Strategy Three
4. Conclusion
In the conclusion: You need to link it to the rest of your essay, highlighting the key
strategies proposed and why they are relevant to the opinion/argument you are
proposing. Avoid introducing new material.
5. Reference List
Your reference list must contain references from the essential text (Reid & Bojanic)
and a minimum of 8 credible academic sources. You may use other credible
references in excess of your 8 journal articles. Consider industry webinars, research and
discussion papaers. In text references must be applied.
CHM601 –REPEAT ASSESSMENT BRIEF 2