Choose an organization, which is one of the most successful consumer products or services in the country where you are working or studying. Research and discuss why the service(s) /products) are so popular in terms of brand name, reputation, and services.

Could you identify what are the reasons that customers keep coming back despite the competition is strong? What are their strength and opportunity of current marketing concern and importance? At the end of the course, students may have to prepare for a ten minutes PPT slide presentation.

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