COM278: Digital Communication Strategy Write your responses to the questions below in your Workshop Preparation Blog 1. What is social media? Discuss by drawing on this week’s readings and your own experiences based in Singapore? 2. How has mobile media changed the way in which web communications campaigns are conducted based in Singapore? 3. Why is Facebook so popular? Discuss by drawing on this week’s readings and your own experiences based in Singapore?

COM278: Digital Communication Strategy

Write your responses to the questions below in your Workshop Preparation Blog

1. What is social media? Discuss by drawing on this week’s readings and your own experiences based in Singapore?

2. How has mobile media changed the way in which web communications campaigns are conducted based in Singapore?

3. Why is Facebook so popular? Discuss by drawing on this week’s readings and your own experiences based in Singapore?

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