Explain how the research was conducted, describing the resources used and limitations of the study. Consider these questions:
How did you collect your data? What sources did you use? Why?
What are the limitations of your research? For example: What data are you missing? How could additional primary or secondary sources help you improve your research? What would you like to explore further?
How will the internal market factors impact how you market your new product?
What are the most important strengths and weaknesses that the company should consider when marketing the product? Why?
What are the most important opportunities and threats that the company should consider when marketing the product? Why?
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