Communication Skills for Business - The Complete Academic Support Hub

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Unit 3.26 Communication Skills for Business
Level 3 15 Credits
Assignment
You are going for an interview. In the documentation received with details of
the interview time and location, there is an additional document which refers
to communication skills. It states:
‘An important skill that you will need for working in this business is the ability
to communicate clearly, making sure that the message you send is the same
one that is received. This includes written and oral communication.
Good communication within our business helps effective working relationships
with staff and clients. When our people communicate well and work together
as a team, our business is more likely to be efficient and profitable’.
At your interview you will be asked to provide the following:
1. a short presentation that demonstrates your knowledge of how
businesses communicate (see task 1 below)
2. further evidence that you are able to communicate orally in a
competent manner (task 2)
3. evidence that you are able to communicate competently in writing (task
3).
NB Evidence for these tasks can be collected as you work through your programme
of study. This evidence will need to be clearly signposted. Alternatively, you might
like to consider completing parts or all of this assignment parallel to your business
and/or marketing assignments.
Task 1- Theory of communication
Plan and deliver a formal presentation that demonstrates you understand the
models, systems and methods of communication. If you are successful in this
interview you will need to help our employees apply best practice.
See below for details of what should be included.

Details of what to include
1 Communication models and systems used in businesses	A description of communication models (e.g. message between sender and receiver) and the communication systems used in businesses. The systems are the range of processes used to

communicate with different stakeholders so there is an effective communications system in place.
2 Communication methods and technology in businesses	A description of the methods used by businesses. Please include written, verbal, nonverbal, visual, and electronic methods The benefits of formal and informal communication to organisations. An explanation of how technology is used for the different types of communication in a business environment.
3. Making communication effective	An outline of the principles of effective communication. Include an explanation of the barriers to effective communication giving examples of barriers for different methods.

Extension activities:
To gain a merit grade your presentation must also:
propose solutions to the barriers you covered in section 3
use appropriate presentation methods including technology and other
aids to present business information orally to the audience identified.
To gain a distinction grade you must produce a handout to accompany the
presentation which has:
an analysis of the effectiveness of communication models and systems
used in specific businesses
an evaluation of the different uses of technology and how they can
enhance or detract from good communication in businesses.
Your presentation will be to senior managers. You will be asked questions at
the end.LO1, AC 1.1, 1.2, 1.3, 1.4, 1.5,
LO 2 AC 2.1 (part and MERIT)), 2.2, 2.3
Task 2 – Oral communication
Throughout your interview and your presentation you will be assessed on your
communication skills and the interview panel will want to know how you
communicate with different people. You are asked to role play a response to
an irate customer who has not received the promised delivery having taken
holiday from work. Give your response orally to the interview panel.
LO2 AC 2.1 (part)
Task 3 – Communication in writing
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At the interview all job applicants need to complete written tasks but you are
also able to present information completed prior to the interview.
Submit at least 3 of the following: a formal report, a letter, your CV, emails,
webpages, leaflets, etc that you have produced. Your evidence should
demonstrate that you are able to communicate information using appropriate
business styles and methods.
Extension activities:
To gain a merit grade you must ensure the submitted documentation includes:
complex information using different written business styles and
methods
To gain a distinction grade you must also:
use appropriate technology and supporting graphs, diagrams and/or
artwork to support complex communication.
LO3 AC 3.1
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Guidelines for assessors
The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment
criteria for the unit. The suggested evidence listed below is how learners can demonstrate that they have met the required
standards.

Task number	LOs and AC	Suggested evidence PASS	Suggested additional evidence MERIT	Suggested additional evidence DISTINCTION
1.	LO1 AC 1.1, 1.2 1.3, 1.4, 1.5, 1.6 2.2, 2.3.	The learner presents their information formally using an appropriate style for the audience, and responding in an appropriate manner and with appropriate information to questions raised about the subject matter. The learner provides a description of a communication model. This may include diagrammatic information. This will be linked to the description of methods of communication and will include written, verbal, nonverbal, visual and electronic methods. It will be supported by a comprehensive description of how this is manifested as communication systems within business. The learner should provide examples to support the description as systems will vary depending on the stakeholders and the nature of the communication which is being made. A clear explanation of how technology is used will be included. The benefits of both formal and informal communication will be	The learner presents their work orally making use of technology and other aids to present findings. The presentation will be organised, logical and appropriate for the formal audience The approach taken will be professional with a high standard of both presentation and communication skills evident. Presentation methods are appropriate for the occasion and audience.	The learner will demonstrate excellent listening and oral communication skills by engaging the audience, managing and facilitating a question and answer session about the subject of the presentation. S/he will link questions, refer to materials, demonstrate a high level of communication skills and subject knowledge above that seen in the presentation.

described fully with examples provided from the business environment. The outline of effective communication will be clear and concise and will link to a detailed explanation of barriers that exist with the workplace. The learner will provide examples of several different systems for each method of communication.
2.	LO2 AC 2.1 (part),	The learner provides two additional pieces of evidence which demonstrates their ability to present business information orally. Each piece of evidence uses an appropriate style for a different audience.
3	LO3 AC 3.1	The learner provides three pieces of written evidence which demonstrates their ability to present business information in writing. Each piece of evidence uses an appropriate style and a different method. Examples of evidence may include a CV, an email, a webpage, a leaflet or similar piece of business information.	The learner presents complex written information in an appropriate style and method for the audience/purpose of communication. The information will be organised, logical and with a high standard of both presentation and communication skills evident.	Complex information is supported by appropriate use of technology and visual aids (e.g. graphs, diagrams and/or art work) to enhance the presentation of the work and aid communication of information.