Select a company
Write a paper no more than 500 words in which you discuss what strategies the company should pursue.
Go to the company’s website and click on Newsroom.
Read through the most recent 10 press releases.
Determine two strategies the company is actually pursuing.
Give at least two (2) pros and at least two (2) cons of those new strategies the company is pursuing.
What strategy or strategies would you recommend the company pursues? Explain the rationale for proposing the selected strategy or strategies.
Present an outline as to how to achieve these strategies. For example, you recommended cooperation among competitors, outline steps the company needs to take in order to achieve this strategy.
Examples of strategies to recommend:
Strategies: Cooperation among competitors, joint venture/partnering, merger/acquisition, private equity acquisitions, first-mover advantage, outsourcing, etc. Would you recommend that the company consider a combination of multiple strategies? Why?
Below are strategies that you could propose to management. Avoid playing it safe by not recommending any strategies. In the event that you would not recommend a combination of multiple strategies, present valid evidence to support your position.
Backward integration
Related diversification
Forward integration
Unrelated diversification
Horizontal integration
Retrenchment
Product development
Divestiture
Market development
Liquidation
Product penetration
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