-Analyze the Case at the time it was written. -CASE IN PDF FORMAT UPLOADED -Maximum 3 Pages

1. Complete a thorough Industry Analysis -Market size and structure -Utilize Table to indicate Competitive Positions and % Market

2. Indicate the critical External Factors that effect this Industry

3. Indicate the pertinent Driving Forces

4. Indicate the Industry’s KSF’s (Key Success Factors)

5. Complete a Porter’s 5 Forces of Competition Analysis

6. Provide the latest update on the Industry’s Market size (Research this through the IBWA – International Bottled Water Association website)