Continuing with the marketing plan you developed for the Midterm Assessment, complete it with according with the topics discussed in class during the 2nd part of the course with following points (but not exclusively) About a chipboard Distribution Channels: Markets with direct sales (if any) Markets with distributors (if any) Markets with agents (if any) Pricing Strategy:

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Continuing with the marketing plan you developed for the Midterm Assessment, complete it with according with the topics discussed in class during the 2nd part of the course with following points (but not exclusively)

About a chipboard

Distribution Channels:

Markets with direct sales (if any)

Markets with distributors (if any)

Markets with agents (if any)

Pricing Strategy:

Pricing strategies per channel

Take a product and show how should you fix the price according the channel

Communication Strategy

Business Magazines

Trade Shows

Digital Tools

Any other factor you consider key for your marketing plan

Formalities:

Wordcount: 2.000 words

Cover, Table of Contents, References and Appendix are excluded from the total wordcount.

Font: Arial 12,5 pts.

Text alignment: Justified.

Harvard style in-text citations and bibliography

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