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Creative & Ethical Leadership

ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT
Creative & Ethical Leadership
Assignment Brief
Session: October 2020
General Module Information

Programme title BSc (Hons) Business & Management Top Up
Module code and title BUS115 Creative & Ethical Leadership
Module Leader Dr Gilbert Zvobgo
Unit Type Compulsory
Module Level and Credit
Value
Level 6 20 Credit
Assessors Dr Sumesh Dadwal, Dr L Vedanthachari, Dr Reza Aboutalebi
Issue Date 19 October 2020
Final assignment
submission deadline
8-13 February 2021
Late submission deadline 15-20 February 2021
The learners are required to follow the strict deadline set by the College
for submissions of assignments in accordance with the College’s
submissions guidelines
Resubmission deadline TBA
Feedback Formative feedback will be available in class during the semester.
Final feedback will be available within 2 weeks of the assignment
submission date.
General
Guidelines
• The work you submit must be in your own words. If you use a quote or an
illustration from somewhere you must give the source.
• Include a list of references at the end of your document. You must give all
your sources of information.
• Make sure your work is clearly presented and that you use correct grammar.
• Wherever possible use a word processor and its “spell-checker”.
Internal verifier Prof Nurun Nabi
Signature (IV of the
brief) *
nabi@iconcollege.ac.uk Date 15 October 2020

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Assignment Brief
As part of the formal assessment for the Creative & Ethical Leadership module you are required to
submit a Portfolio of Professional Practice based on Learning Outcomes 3 and 5; and a 10-minute
360 Degree Appraisal Presentation based on Learning Outcomes 7.
Portfolio of Professional Practice (60%)
Presentation (40%)
The recommended word limit for the Portfolio of Professional Practice is recommended 3,000
words+/- 10%. You are strongly advised to read “Preparation guidelines of the Coursework
Documents” before answering your assignments.
Background
Organisations compete in a dynamic global environment where survival also depends on the quality
of leadership which is expected to creative and possess ethical leadership attributes. A microplacement at a UK-based multi-national company has further increased your industry experience.
As part of recognising the importance your continuing professional development, you are required to
select a business or an industry and produce a portfolio to demonstrate the range of experiences,
creative and ethical leadership attributes you developed throughout the degree programme.
Learning Outcomes

At the end of the module, you will be able to:
LO No. LO name Level 6
LO3 INDUSTRY Formulate appropriate decisions in complex and unpredictable
contexts in which data may be limited or contradictory, applying
creativity and risk management appropriately.
LO5 ANALYSIS Apply a justified systematic approach to research methodology and
demonstrate advanced information skills
LO7 ORGANISATION Design your ongoing learning and continuing personal and
professional development through self-appraisal, reflection and
self-management

The assessment for this module is informed by the learning and experiences in your degree
programme to thoroughly researched essay examining the market, industry or sector you wish to
enter in terms of its direction and opportunities, your specialised skillset and its place in relation to
opportunities. The following summary will aid your understanding of the assessment requirements.
Portfolio: ‘The term portfolio is used as a catch-all that covers a wide range of methods for collating
learning material and assessed work’ (McMillan and Weyers, 2008, p.38). For the purposes of this
assessment, your professional portfolio will include the research and analysis you completed in the
research essay on an industry or sector of your choice to position yourself as a professional in your
preferred industry/sector that enable you to reflect on your development in productive ways.
Presentation (40%)
The 20-minute Presentation will be based on Learning Outcome 7
Formative assessment
Formative assessment and feedback will be integrated into the teaching delivery. This will include
in process evaluation of the quality of individual engagement with approaches and techniques
together with professional practice and etiquette.
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Feedback on your formative process work will support you in developing the portfolio and the 10-
minute presentation for summative assessment. It will be provided verbally in seminars and through
the Formative Feedback Forum in the VLE.

Formative Assessment
Assessment Method Description of Assessment Method How
1 Portfolio Produce a Portfolio of Professional
Practice
Based on the Formative Assessment
Grading Rubric
2 Presentation 360 Degree Appraisal
Presentation (20 minutes)
Based on 360 Degree Performance
Appraisal Format
Student Name: Grade
Module Creative and Ethical Leadership
Summative Assessment Grading Rubric: Portfolio of Professional Practice
Grade Subject Knowledge and Skills: Communication
85-100% The student demonstrates outstanding communication and presentation skills.
70-84% The student demonstrates excellent communication and presentation skills.
60-69% The student demonstrates very good communication and presentation skills.
50-59% The student demonstrates competent communication and presentation skills.
40-49% The student demonstrates adequate communication and presentation skills.
30-39% The student demonstrates some communication and presentation skills
0-29% The student demonstrates little or no communication and presentation skills

Any other Comments:
Lecturer: Date:
Internal Moderator: Date:
Name of company
Student Name
360 Degree Performance Appraisal Review
7= Outstanding (O); 6= Excellene (E); 5= Very Good (VG); 4= Competent (C); 3= Adequate, Developemnt Issues (A); 2=
Marginal Failure, Needs Improvement (MF); 1= Failure, Unacceptable (F)

Rater (and Position) Ratings 7
(O)
6
(E)
5
(VG)
4
(C)
3
(A)
2
(MF)
1
(F)
1. Productivity:
Extent to which overall performance is effective and
productive in terms of time management, setting
objectives and priorities, and following up on
commitment across a variety of work challenges
2. Quality of Work:
Has establised the the track record of producing
work that is highly accurate, demonstrate attentions
to detail and reflects well on the organisation.
Personally committed to delivering the high quality of
work. Also encourages others to have similar
standardfs of work
3 Job Skills:
Possess sufficient job skills and knowledge to
perform the jobs in a competent manner. Is able to
demonstrate skills and knowledge in day to day
situations.
4. Communications:
Communicates effectively and appropriatel. Uses
good judgement as to what to communicate to whom
as well as the best way to get that accomplished.
Speaks in a clear and credible manner. Selects the
right tone for the situations and audience. Listens to

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others and allows them to make their point.
5. Interprsonal Skills:
Shows genuine sensitivity to the needs, feelings and
capabilities of other people. Delas with others in a
pleasant manner. Treats others with respect and
considerations.
6 Teamwork:
Is an effective team player who adds complimentary
skills and conribuyes valuable ideas, opinion and
feedback. Commincates in an open and candid
mananer and can be counted upon to fulfil any
commitments made to others on the team.
7. Initiative:
Recognises opportunities and initiates actions to
capitalise them
Overall Mark%

Source: Adapted from K.M. Nurullah/Delta/Life/Draft
Summative Assessment
Summative assessment will take place during the assessment of both the presentation and portfolio.

Summative assessment
Assessment Method Description of Assessment
Method
How
1 Portfolio Produce a Portfolio of
Professional Practice
Based on the Formative Assessment
Grading Rubric
2 Presentation 360 Degree Appraisal
Presentation (20 minutes)
Based on 360 Degree Performance
Appraisal Format
Student Name: Grade
Module Creative and Ethical Leadership
Summative Assessment Grading Rubric: Portfolio of Professional Practice
Grade Subject Knowledge and Skills: Communication
85-100% The student demonstrates outstanding communication and presentation skills.
70-84% The student demonstrates excellent communication and presentation skills.
60-69% The student demonstrates very good communication and presentation skills.
50-59% The student demonstrates competent communication and presentation skills.
40-49% The student demonstrates adequate communication and presentation skills.
30-39% The student demonstrates some communication and presentation skills
0-29% The student demonstrates little or no communication and presentation skills

Any other Comments:
Lecturer: Date:
Internal Moderator: Date:
Name of company
Student Name
360 Degree Performance Appraisal Review
5= Exceed Expecations (EE); 4= Meets Expectations (ME); 3= Below Expectations (BE); 2= Needs Improvement (NI)
(Developemnt Issues); 1= Needs Improvement (NI) Performance Issue); 0= Unacceptable

Rater (and Position) Ratings 5
(EE)
4
(ME)
3
(BE)
2
(NI-D)
1
(NI-P)
0 (
U)
1. Productivity:

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Extent to which overall performance is effective and
productive in terms of time management, setting
objectives and priorities, and following up on
commitment across a variety of work challenges
2. Quality of Work:
Has establised the the track record of producing
work that is highly accurate, demonstrate attentions
to detail and reflects well on the organisation.
Personally committed to delivering the high quality of
work. Also encourages others to have similar
standardfs of work
3 Job Skills:
Possess sufficient job skills and knowledge to
perform the jobs in a competent manner. Is able to
demonstrate skills and knowledge in day to day
situations.
4. Communications:
Communicates effectively and appropriatel. Uses
good judgement as to what to communicate to whom
as well as the best way to get that accomplished.
Speaks in a clear and credible manner. Selects the
right tone for the situations and audience. Listens to
others and allows them to make their point.
5. Interprsonal Skills:
Shows genuine sensitivity to the needs, feelings and
capabilities of other people. Delas with others in a
pleasant manner. Treats others with respect and
considerations.
6 Teamwork:
Is an effective team player who adds complimentary
skills and conribuyes valuable ideas, opinion and
feedback. Commincates in an open and candid
mananer and can be counted upon to fulfil any
commitments made to others on the team.
7. Initiative:
Recognises opportunities and initiates actions to
capitalise them
Overall Mark%

Source: Adapted from K.M. Nurullah/Delta/Life/Draft
UNDERGRADUATE COMMON ASSESSMENT CRITERIA

(1st) 85-100%
OUTSTANDING
(1st) 70-84%
EXCELLENT
(2:1) 60-69%
VERY GOOD
(2:2) 50-59%
COMPETENT
(3rd) 40-49%
ADEQUATE
Fail 30-39%
MARGINAL FAIL
Fail 0-29%
FAIL
Achieved the
required learning
outcomes
Achieved the
required learning
outcomes
Achieved the
required learning
outcomes
Achieved the
required learning
outcomes
Achieved the
required learning
outcomes with a
minimally adequate
response.
The student has
Failed to achieve the
required learning
outcomes.
The student has
Failed to achieve the
required learning
outcomes.
Subject knowledge
and skills
Subject knowledge
and skills
Subject knowledge
and skills
Subject knowledge
and skills
Subject knowledge
and skills
Subject knowledge
and skills
Subject knowledge
and skills
PROCESS:
The student
demonstrates
outstanding
ideas generation,
problem solving,
concepts, technical
competency and
proposals in response
to set briefs and/or
self-initiated activity.
PROCESS:
The student
demonstrates
excellent ideas
generation, problem
solving, concepts,
technical competency
and proposals in
response to set briefs
and/or self-initiated
activity.
PROCESS:
The student
demonstrates very
good ideas
generation, problem
solving, concepts,
technical competency
and proposals in
response to set briefs
and/or self-initiated
activity.
PROCESS:
The student
demonstrates the
competent ability to
generate ideas,
problem solving,
concepts, technical
competency and
proposals in response
to set briefs and/or
self-initiated activity.
PROCESS:
The student
demonstrates an
adequate ability to
generate ideas,
problem solving,
concepts, technical
competency and
proposals in response
to set briefs and/or
self-initiated activity.
PROCESS:
The student
demonstrates some
ability to generate
ideas, problem
solving, concepts,
technical competency
and proposals in
response to set briefs
and/or self-initiated
activity.
PROCESS:
The student
demonstrates little or
no ability to generate
ideas, problem
solving, concepts,
technical competency
and proposals in
response to set briefs
and/or self-initiated
activity.
INNOVATION:
The student
demonstrates
outstanding,
independent practice,
experimentation, risk
taking, creativity (i.e.
new ideas and/or
solutions), extensive
and insightful enquiry
into their discipline
and the motivation to
advance it.
INNOVATION:
The student
demonstrates
excellent
independent practice,
experimentation, risk
taking, creativity,
originality (i.e. new
ideas and/or
solutions) and in
depth enquiry into
their discipline.
INNOVATION:
The student
demonstrates very
good evidence of
independent practice,
experimentation, risk
taking, creativity,
originality (i.e. new
ideas and/or
solutions) and in
depth enquiry into
their discipline.
INNOVATION:
The student
demonstrates
competent evidence
of independent
practice,
experimentation, risk
taking, creativity,
originality (i.e. new
ideas and/or
solutions) and
enquiry into their
discipline.
INNOVATION:
The student
demonstrates
adequate evidence of
independent practice,
experimentation, risk
taking, creativity,
originality (i.e. new
ideas and/or
solutions) and
enquiry into their
discipline.
INNOVATION:
The student
demonstrates some
evidence of
independent practice,
experimentation, risk
taking, creativity,
originality (i.e. new
ideas and/or
solutions) and
enquiry into their
discipline.
INNOVATION:
The student
demonstrates little or
no evidence of
independent practice,
experimentation, risk
taking, creativity,
originality (i.e. new
ideas and/or
solutions) and
enquiry into their
discipline.

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INDUSTRY:
The student’s work
demonstrates an
outstanding, ethically
informed, real-world
experience of
industry/business
environments and
markets.
INDUSTRY:
The student’s work
demonstrates an
excellent, ethically
informed, real-world
experience of
industry/business
environments and
markets.
INDUSTRY:
The student’s work
demonstrates a very
good, ethically
informed, real-world
experience of
industry/business
environments and
markets.
INDUSTRY:
The student’s work
demonstrates a
competent, ethically
informed, real-world
experience of
industry/business
environments and
markets.
INDUSTRY:
The student’s work
demonstrates an
adequate, ethically
informed, real-world
experience of
industry/business
environments and
markets.
INDUSTRY:
The student’s work
demonstrates some
ethically informed,
real-world experience
of industry/business
environments and
markets.
INDUSTRY:
The student’s work
demonstrates little or
no ethically informed
real-world experience
of industry/business
environments and
markets.
Generic and graduate
skills
Generic and graduate
skills
Generic and graduate
skills
Generic and graduate
skills
Generic and graduate
skills
Generic and graduate
skills
Generic and graduate
skills
RESEARCH:
The student
demonstrates
outstanding research
and information skills.
RESEARCH:
The student
demonstrates
excellent research
and information skills.
RESEARCH:
The student
demonstrates very
good research and
information skills.
RESEARCH:
The student
demonstrates
competent research
and information skills.
RESEARCH:
The student
demonstrates
adequate research
and information skills.
RESEARCH:
The student
demonstrates some
research and
information skills.
RESEARCH:
The student
demonstrates little or
no research and
information skills.
ANALYSIS:
The student
demonstrates an
outstanding ability to
critically engage with
and analyse
information and
formulate reasoned
arguments.
ANALYSIS:
The student
demonstrates an
excellent ability to
critically engage with
and analyse
information and
formulate reasoned
arguments.
ANALYSIS:
The student
demonstrates a very
good ability to
critically engage with
and analyse
information and
formulate reasoned
arguments.
ANALYSIS:
The student
demonstrates a
competent ability to
critically engage with
and analyse
information and
formulate reasoned
arguments.
ANALYSIS:
The student
demonstrates
adequate ability to
critically engage with
and analyse
information and
formulate reasoned
arguments.
ANALYSIS:
The student
demonstrates some
ability to critically
engage with and
analyse information
and formulate
reasoned arguments.
ANALYSIS:
The student
demonstrates little or
no ability to critically
engage with and
analyse information
and formulate
reasoned arguments.
COMMUNICATION:
The student
demonstrates
outstanding
communication and
presentation skills.
COMMUNICATION:
The student
demonstrates
excellent
communication and
presentation skills.
COMMUNICATION:
The student
demonstrates very
good communication
and presentation
skills.
COMMUNICATION:
The student
demonstrates
competent
communication and
presentation skills.
COMMUNICATION:
The student
demonstrates
adequate
communication and
presentation skills.
COMMUNICATION:
The student
demonstrates some
communication and
presentation skills.
COMMUNICATION:
The student
demonstrates little or
no communication
and presentation
skills.

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ORGANISATION:
The student
demonstrates
outstanding self
management skills.
ORGANISATION:
The student
demonstrates
excellent self
management skills.
ORGANISATION:
The student
demonstrates very
good self
management skills.
ORGANISATION:
The student
demonstrates
competent self
management skills.
ORGANISATION:
The student
demonstrates
adequate self
management skills.
ORGANISATION:
The student
demonstrates some
self-management
skills.
ORGANISATION:
The student
demonstrates little or
no aptitude for self
management.
COLLABORATION:
The student
demonstrates
outstanding (multi
disciplinary) team
working.
COLLABORATION:
The student
demonstrates
excellent (multi
disciplinary) team
working.
COLLABORATION:
The student
demonstrates very
good (multi
disciplinary) team
working.
COLLABORATION:
The student
demonstrates
competent (multi
disciplinary) team
working.
COLLABORATION:
The student
demonstrates
adequate (multi
disciplinary) team
working.
COLLABORATION:
The student
demonstrates some
(multi-disciplinary)
team working.
COLLABORATION:
The student
demonstrates little or
no (multi-disciplinary)
team working.

Preparation guidelines of the Coursework Submission
Guide to students
1. Preparation Guidelines of the Coursework Document
a). All coursework must be typed.
b). The assignment should not be written in a text box.
c). Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
d). The assignment should be in a formal business style using single spacing and font size 12.
e). Standard and commonly used type face such as Arial should be used.
f). All figures, graphs and tables must be numbered and entitled.
g). Material taken from external sources must be properly referenced using the Harvard referencing
system.
h). Do not use Wikipedia as a reference.
i). Read the Submission Instructions in the Submission point in the VLE
2. Plagiarism and Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the College regulations. In
this context the definitions and scope of plagiarism and collusion are presented below:
Plagiarism is presenting somebody else’s work as your own. It includes copying information directly
from the Web or books without referencing the material; submitting joint coursework as an individual
effort.
Collusion is copying or stealing another person’s or another student’s coursework; and submitting it
as your own work.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt
with according to the College procedure (For details on Plagiarism & Collusion please see the
Student Handbook 20-21).
3. Good Practice
Make backup of your work in different media (hard disk, memory stick, etc.) to avoid distress for loss
or damage of your original copy.
4. Submission
a). Students shall experience both formative and summative assessment
Formative assessment assists student learning by providing early feedback to help students to
improve their learning, building on their strengths and targeting weaknesses that require closer
attention. It does not contribute directly to the module result, or to progression and award decisions.
b). All final coursework must be submitted to the Final Submission point in the right module in the
VLE and not to the lecturer or to the College Examination Office. All students will be required to
submit via the same method, and against the same deadlines, unless an adjustment has been
agreed on grounds of disability or other extenuating circumstances. Students can submit only
once, and that is the final submission. Students must keep the Submission receipts from Turnitin
securely.
5. Extension and Late Submissions
a). If you need an extension for a valid reason, you must request one using an Extenuating
Circumstances (EC) form available from the College Examination Office and in ICON VLE. Please
note that the tutors do not have the authority to extend the coursework deadlines and therefore do
not ask them to award a coursework extension. The completed form must be accompanied by
evidence such as a medical certificate in the event of you being sick and should be submitted to the
Examination Office.
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b). Only one opportunity for reassessment (resubmission) will be permitted and the assessment will
be capped at Pass for the module. Students will be required to submit referred coursework over the
summer period. In addition, modules passed cannot be reassessed.
6. Resitting a Modules
a). A Resit is a second attempt at an assessment without any additional tuition and with marks
capped at the Pass Mark
b). Resitting students must be reassessed under the syllabus in place at the first attempt.
c). Resitting students should be reassessed by the same Method used at the first attempt.
7. Repeating a Module
a). A repeat is a second attempt at an assessment in the following academic session with marks
capped at the Pass mark
b). A student who has failed 2/3 of the modules (40 credits) in both Final/Late submission and in the
Resubmission must retake the modules with full attendance and payment of the module fee.
c). Repeating students must be reassessed in all the elements of the failed module(s) and can only
submit once.
d). The fees for repeating students must be charged pro-rata to the credit value of the module(s)
concerned.
e). A student who fails at the second attempt must leave the programme and must not be permitted
to re-enrol on a failed programme or module.
8. Submission deadlines Online to the ICON VLE
Final Submission date: 8-13 February 2021
Late Submission date: 15-20 February 2021

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