Critical analysis of a research-based Journal Article on any one of the conceptual aspects learned by doing your part in the report. Use Harvard referencing to indicate the source, the title of the paper, and the authors. Your critical analysis should be your personal (and honest) evaluation of and reaction to the article, based upon the marketing communication concept contributed by you in the group project. A discussion of the key implications of the
journal article is to be presented along with the critical analysis
you can use the attached report below that was done by one of your writers the part covered was this (A full critical comparative analysis of the brand’s target market (consumers/customers) with major competitor.; and sales/profit performance in the market within the last two or three years if available through published data).
you can choose any topic you would be more confidant in

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