To evaluate factors which drive customers’ online purchasing intensions for the fast fashion industry. For this assignment you need to conduct a marketing research project. The research topic is “To evaluate factors which drive customers’ online purchasing intensions for the fast fashion industry.” I have attached a file named “instructions”. You MUST follow this strictly. You must also include appendices that need to be referred to in the main body. Marketing theories need to be applied where relevant. If you are unfamiliar with any of the required topics, please ask for my assistance. I have already conducted a questionnaire that I have provided in a separate word document(“questionnare”) along with the detailed answers to that in an excel file(questionnaire answers”). You need to use these to make a regression analysis, a coefficient analysis, and some other data analysis explained below. The regression and coefficient analyses are essential, any additional analysis is optional but if it fits with your arguments then include more analyses in the appendix section. You will find more details about the context of the topic in the file “instructions”. The main part of the paper (introduction, context & theoretical background, methodology, data analysis and discussion & recommendations) must not exceed 1500 words, tables etc are included in the word count if they are part of those sections. In this word count an executive summary, table of contents, reference list and appendix are not included but still need to be in the paper. I do not expect the paper to exceed 1925 words with these, and I have already conducted the questionnaire which should be in the appendix part. I have also attached a file named “assessment criteria” that needs to be read thoroughly and followed strictly. There is information about the language used, presentation etc in that file that are of major importance. Every source used needs to be relevant, solid, and up to date. Academic journal articled and business reports are the ideal source of the preliminary insights.
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