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Data and Analytics for Decision Making

Managing Finance: Data and Analytics for Decision Making
Module Code: MOD00
Reading List
Core textbooks:
 Bamber, M., and Parry, S. (2014), Accounting & Finance for Managers, KoganPage, London.
 Watson, D., and Head, A. (2013), Corporate Finance, Pearson.
 Atrill, P., and McLaney, E. (2015), Accounting and Finance for non-specialists, Pearson Education.
 Das, B., Raskhit, D., and Debasish, S.S. (2009), Corporate Restructuring Merger, Acquisition and
Other Forms, Himalaya Publishing House.
Outline Delivery
The table below indicates how the module will be delivered. However, this schedule is indicative
and may be subject to change.

Week Topic Synopsis Student
managed
Learning
1 Introduction to
business finance
and accounting
This topic is an introduction into the role of accounting and
financial management in the business. Students will be introduced
to management accounting and the way that this information can
be utilised by decision makers so as to support the decision
making process.
B&P (CH1),
A&M (CH1)
2 Measuring and
systems
This topic builds upon the introductory topic by analysing into
further detail the different types of financial statements and the
limitation of their information.
B&P (CH2),
A&M (CH2)
3 Financial
statement
analysis
Students will be introduced to the key financial ratio categories.
Financial ratios will be explained in order for students to
understand their meaning in the performance and control of the
company. Furthermore, students will be introduced to the
advantages and disadvantages of this technique.
B&P (CH3),
A&M (CH6)
4 Financial
analysis: further
consideration
The objective of this session is to further develop an
understanding of financial analysis and interpretation skills. It
provides an overview of some other key forms of corporate
financial communication and an introduction to some basic
underlying theory.
B&P (CH4),
A&M (CH4)
5 Business
planning
To provide an understanding of how budgeting fits into the
business planning process, and the different approaches which
may be taken to budgeting. Students would be able to understand
the role of budgeting within the business planning process and
distinguish and evaluate different approaches to budgeting.
B&P (CH5),
A&M (CH9)
6 Investment
decisions
Students will be introduced into the basic investment appraisal
techniques. They should gain an understanding on how to
perform an investment appraisal by using these techniques.
B&P (CH9),
A&M (CH10),
W&H (CH6&CH7)
Week Topic Synopsis Student
managed
Learning
7 Risk and
uncertainty in
investment
appraisals
Risk and uncertainty will be considered in investment appraisal.
Students will be able to use different techniques to consider risk
and uncertainty in investment appraisal.
B&P (CH9),
A&M (CH10),
W&H (CH6&CH7)
8 Financing a
business and
capital structure
Various aspects of financing a business are examined, including
sources of finance, short-term finance and long-term finance.
Students will understand the sources of finance and advantages
and disadvantages of different financing method. Students will be
able to analyse leverage ratio and discuss the impact of capital
structure in decision making process.
A&M (CH11),
W&H (CH3, CH4,
CH5 and CH9)
9 Mergers and
acquisitions
Mergers and acquisitions (M&As) play a vital role in corporate
finance. For many companies, mergers and acquisitions are a
source of external growth when organic growth is not possible,
whereas to other companies they represent a constant threat to
their continuing independent existence. Students will gain an
understanding of the justifications and motives behind M&As and
why M&As fail in practice and consider the whole aspect of
incorporating a target company into a business.
W&H (CH16),
D,R&D (SII, CH5)
10 Budgets &
performance
management
To provide an understanding of the role of budgets, standards and
variance analysis in performance evaluation. Students will cover
the key points on how businesses can forecast their short-term
financing needs.
B&P (CH6),
A&M (CH9)
11 Risk
Management
Exchange rate and interest rate risk management are of key
importance to companies that operate internationally or that use
debt finance. The need for hedging interest rate risk arises from
the size and complexity of company borrowing. Students should
gain a basic understanding on the importance of risk and
uncertainty in organisations as well as develop the ability to select
and evaluate appropriate risk management techniques according
to the nature of the risk being faced.
W&H (CH12)
12 Revision and
Assignment
feedback

Assessment
Element 010 Title
Task:
Weighting: 100%
Assessment Element 010 – END TERM ASSIGNMENT 3000 WORDS (100%)
Assessment brief 010: case study
After several rounds of interview, you are successfully appointed as the CFO of the Company. The Company
has enjoyed considerable success in recent years and the board of directors have decided to adopt a growth
strategy by making further investment in their current production line and acquiring an existing company in
their industry. As the newly appointed CFO of the Company, you are tasked to evaluate the performance of the
Company and prepare a report to the board of directors with evaluation of the potential investment
opportunities.
The first investment under consideration is to make further investment in their current product, which needs
initial investment between £40,000,000 and £50,000,000 and has a life of 10 years. The finance department
appraised some other similar investments before using different investment appraisal techniques.
At the same time, the Company plans to acquire another company in the same industry in the near future.
However, the board of directors require more information for the potential target. You are tasked with the
responsibility of identifying a potential target company and preparing a report to the board of directors
justifying the choice of a target company and potential implications from mergers and acquisitions.
Required:
Suppose you are successfully appointed as the CFO for ONE of the listed companies below.
 The Berkeley Group Holdings plc
 InterContinental Hotels Group
 Marks & Spencer Group plc
 GlaxoSmithKline
 Burberry Group PLC
 Aviva
As the newly appointed CFO of your chosen company, you are required to write a report to the senior
management team – fully referenced, and address the following:
1. Evaluate financial performance: Choose FOUR categories from the list of five categories of
financial ratios below and use ONE financial ratio from each category to assess the financial health
of your chosen company using past 5-year financial information:
a. Profitability
b. Efficiency
c. Liquidity
d. Financial gearing
e. Investment
Note: Analyse your chosen financial ratios using information from financial statements. Considering
word limit, please choose ONE financial ratio from FOUR different categories listed above;
therefore, you should focus on four ratios in total in this part of analysis. Critical analysis of the
four ratios under four categories is required for a good work. Please critically evaluate past five-year
firm performance, i.e., 2015-2019, using your chosen ratios and discuss the problems and limitations
of financial ratios as a tool of financial analysis before make recommendation to the board of directors.
Create your own small tables, diagrams and charts in your analysis and present professionally.
Financial ratios can be collected using Osiris and Fame through ARU library
(https://anglia.libguides.com/az.php?a=o), annual reports or other professional resources.
Compare with competitors and industry will be helpful. Suggested word: 750-850 words.
2. Investment appraisal: You plan to use NPV and IRR techniques to evaluate the project. Critically discuss
NPV and IRR techniques and the implications of the investment on the Company. Risk and uncertainty
in investment appraisal should be considered before you make recommendation. The discount rate is
12% for the Company (Ignore inflation and taxation).
Note: Please present NPV and IRR results using small tables. You need to make decision on which
investment appraisal format that you will choose. The project will be based on your chosen company,
therefore, you have the flexibility to decide the project using your ESTIMATE. The investment
should be around £40m to £50m, but how the money is invested would depend on the nature of the
investment. Sensitivity analysis will be helpful to analyse different scenarios for the appraisal.
Suggested word: 600-750 words.
3. Potential acquisition: After you identify a potential target company, you will address the following in
your report to the senior management team:
a. Rationale for choosing the target company
b. The synergistic gain of the acquisition for the Company
c. Proposed deal value and finance of the acquisition
d. The potential implications of such acquisition on firm performance
e. Challenges and risk assessment of the acquisition
Note: Based on analyses of your chosen company, please identify a target company in the real
business world. Good work will provide critical analysis of the deal, rather than provide some general
discussion without in-depth analysis. Good work will also link potential implications from the deal
with your chosen financial ratios discussed in the financial performance section. Suggested word: 800-
900 words.
4. Appendix:
Supporting information to help the senior management team make their final decision. Present your
own tables and do NOT copy and paste annual report in your appendix.

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