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Demand curves

Mario has chosen Virgin Media as his TV and Internet
provider. Subscribing to it allows Mario to get access to

content from Sky Sports channels and watch the English

Premier League (EPL) football matches. The subscription

price to the football premium channels is in addition to

the fee paid for the standard Virgin Media package. Mario

invites two friends who work with him to watch a football

match at his home. Is Mario a free rider because he

can watch any football game, including those games not

shown on his local television stations? Are Mario’s friends

free riders?

Q323: Suppose you own a service station, and you are currently

selling gasoline for $2.50 per gallon. At this price, you can

sell 2,000 gallons per day. You are considering cutting the

price to $2.30 to attract drivers who have been buying

their gas at competing stations. The following graph shows

two possible increases in the quantity of gasoline sold as a

result of your price cut. Use the information in the graph

to calculate the price elasticity between these two prices on

each of the demand curves. Use the midpoint formula in

your calculations. State whether each demand curve is elastic

or inelastic between these two prices.

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