Demonstrate awareness of global trends in communication research and a sound grasp of research ethics, principles, and conventions in various communication disciplines Design communication research projects by applying relevant concepts and theoretical frameworks; Identify appropriate quantitative and qualitative research methods for d research projects; Demonstrate a sound degree of information literacy; Apply principles of interpretation to the analysis of communicative texts and research data; Engage in lifelong research in the independent and collaborative, self-reflective, critical, and creative production of knowledge