The objective is to describe and evaluate a strategic management plan , and then recommend one to an organisation of your choice using concepts used in class.
Describe and evaluate – Strategy frameworks to be used:
– Company introduction: Mission/Vision Statement plus five-year revenue and profits (or proxy if not available)
– External analysis
• PESTEL
• Five Forces
– Internal analysis
• VRIO
• One more framework depending on company (e.g., competitive, corporate, international, platform strategy, etc.)
• Recommendations: How can the organisation improve its positioning/performance?
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