Assignment/Performance
Criteria

Mastery
100%

Meets
Expectations
85%

Not
Met
0%

1.
Introduction
with
mission
and
vision statements

(weight
13%)

The
introduction
thoroughly
oriented
the
reader
to
the
company’s
history,
products/services provided, and target customers and the mission
and vision statements were clearly and concisely stated using
highly detailed language that supports the company’s strategic
direction.

The
introduction partially oriented the
reader
to
the
company’s
history,
products/services provided, and target customers and the mission
and vision statements were clearly and
concisely
stated
using
partially
detailed
language
that
supports
the
company’s strategic direction.

The
introduction minimally oriented the reader to the company’s
history, products/services, and target customers
and
the
mission
and
vision
statements were somewhat clearly and concisely stated, but didn’t
use enough detailed language to support the company’s strategic
direction, or the introduction and mission and vision statements
were not included.

2.
Explanation
of
core
values,
ethics,
and social responsibility principles

(weight
12%)

The
explanation of the core values, ethics, and social responsibility
principles was fully developed and thoroughly provided insight
into the connections
between
the
company’s
core values,
ethics, and social responsibility principles, and its strategic
direction.

The
explanation of the core values, ethics, and social responsibility
principles was partially
developed
and
partially
provided
insight into the connections between the company’s core values,
ethics, and social responsibility principles, and its strategic
direction.

The
explanation of the core values, ethics, and social responsibility
principles
was
somewhat
developed
and
somewhat
provided
insight
into the
connections between the company’s core values, ethics, and
social responsibility principles, and its strategic direction. Or
there was no explanation of the core values, ethics, and social
responsibility principles.

3.
Analysis
of
company’s
internal
and external environment

(weight
20%)

The
analysis was thoroughly developed and thoroughly provided insight
into
the
connections
between
the
company’s
internal
environment
strengths and weaknesses and external environment opportunities
and threats and its strategic

direction.

The
analysis was partially developed
and
partially
provided
insight into
the connections between
the
company’s
internal
environment strengths and weaknesses and external environment
opportunities and

threats
and its strategic
direction.

The
analysis was somewhat developed and somewhat provided insight
into the connections between the company’s internal environment
strengths and weaknesses and external environment opportunities
and
threats
and
its
strategic
direction,

or
there
was
no
analysis.

4.
Evaluation of internal and external environment’s impact on
achieving
the
company’s
strategic

plan

(weight
20%)

The
evaluation was thoroughly developed
and
thoroughly
provided
insight
into
the
internal
and
external
environment’s
impact
on
achieving
the company’s strategic plan.

The
evaluation was partially developed and partially provided insight
into
the
internal
and
external
environment’s
impact
on
achieving
the company’s strategic plan.

The
evaluation was somewhat developed and somewhat provided insight
into the internal and external environment’s impact on
achieving the
company’s
strategic
plan,
or
there

was
no
evaluation.

Assignment/Performance
Criteria

Mastery
100%

Meets
Expectations
85%

Not
Met
0%

5.
Strategic
objective

(weight
10%)

The
strategic objective was thoroughly developed and fully supported
the
strategic
direction
of the
company.

The
strategic objective was partially developed and partially
supported
the
strategic
direction
of
the company.

The
strategic objective was somewhat developed and somewhat
supported
the
strategic
direction
of
the
company,
or
there
was no strategic objective.

6.
Short and long-term goals for achieving
the
company’s
strategic

plan

(weight
15%)

The
short-
and
long-term
goals
were
thoroughly
developed, thoroughly provided insight for achieving the
company’s strategic plan, and all goals were specific,
measurable, attainable, relevant, and timely.

The
short-
and
long-term
goals
were
partially
developed, partially provided insight for achieving the company’s
strategic
plan,
and
most goals
were specific, measurable, attainable, relevant, and/or timely.

The
short-
and
long-term
goals
were
somewhat developed, somewhat provided insight for achieving the
company’s strategic plan, and some goals were specific,
measurable, attainable, relevant, and/or timely, or the
short-
and
long-term
goals
are
not

included.

7.
Metrics
for
measuring
success
of
strategic plan

(weight
10%)

The
methods
for
collecting
data
and
measuring success of the strategic plan was thoroughly explained,
included
specific
examples
for
each type of
data, and thoroughly explained how it will be measured.

.

The
methods for collecting data and measuring success of the
strategic plan was partially explained, included specific
examples for most types of data, and
partially
explained
how
it
will
be measured.

The
methods for collecting data and measuring success of the
strategic plan was somewhat explained, included specific examples
for some types,
somewhat
explained
how
it
will be
measured, or the methods for collecting data and measuring
success
of
the
strategic
plan
were
not

included.