This is a Distribution Improvement Strategy assignment also based on The Hunt Company. It further explains the problems or issues facing the Hunt Company.
Distribution Improvement Strategy- The Hunt Company Assignment
You will prepare a distribution improvement strategy for the Hunt Company. Recently, the company began outsourcing its manufacturing to overseas companies. Due to this recent change, they have suffered various issues and problems with their distribution processes.
Instructions: Read the Hunt Company case study on pages 85-88 of the Hugos textbook for additional information pertaining to the challenges, issues, and problems facing the company. In a 3-4 page written paper, address the following items in your distribution improvement strategy:
1. The major facts of the case study.
2. The main problems or issues facing the Hunt Company.
3. The possible solutions to these problems or issues (1-3 solutions).
4. Rationale for these solutions using concepts, terms, processes, procedures, and/or real-world examples discussed in the course materials.
5. The main steps to implement the new strategy or plan.
Distribution Improvement Strategy- The Hunt Company Assignment
Please remember to include a title page, in-text citations, and reference page in APA style. The title page and reference page are not included in the page count.
In addition, distribution channels are the ways in which products travel from business to end customers. A typical flow of products for brick-and-mortar retail stores will begin with a manufacturer, move to the hands of distributors, then to retailers who market and sell the products and finally to the end customers. However, e-commerce has made direct-to-consumer sales more available and popular.
The ways in which consumers expect to receive products is evolving. However, if you haven’t spent much time examining your distribution channel strategy, it’s likely that your business model is behind the times and not optimized for the shifts in the market. This means you are missing out on an opportunity to build customer loyalty, reach wider markets, and maximize profits.
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